Pinewood Heads East to Set-up China Office

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• Pinewood Heads East to Set-up China Office

23 September 2016 | Updated 01 January 1970

As part of its continued global expansion strategy, Pinewood Studios Group has opened a representative office in Beijing, China.

The new office will be overseen by Amanda Halliday, who will become Senior Vice President, Pinewood China. Amanda has been with Pinewood since 2014, having previously worked in film and theatre in Beijing and Shanghai.

The move comes in response to a growing demand in the flourishing Chinese film industry, for Pinewood’s services in the fields of studio design and build, production services including post production, content development, marine services, education and training.

“Pinewood has been working in China for a number of years and we have forged some strong relationships with film companies, content producers and games developers,” said Andrew M. Smith, President, Pinewood China. “A permanent presence in China is a key strategic element of Pinewood’s overall international strategy.”

The Rt. Hon. Karen Bradley, MP Secretary of State for Culture, Media and Sport said: “The British film industry is one of our greatest success stories, and we are world renowned for our talents, skills and creativity when it comes to making movies. Pinewood is one of our most iconic brands and, building on the recent state visit to the UK by Chinese president, Xi Jinping. I’m pleased to see Pinewood expanding its presence in the international market as part of its strategic global growth plan."

Pinewood already provides consultancy services to a number of leading Chinese film companies and advises the Wanda Group on the design and construction of the Qingdao Oriental Movie Metropolis, a film facility and studio complex comprising 45 stages and scheduled to open in 2017.

Picture: Amanda Halliday, who will become Senior Vice President, Pinewood China

Article written by Robin Snow | Published 23 September 2016

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