Jangro’s bold new brand identity revealed

| Joanne Gilliard

  • Jangro announces its first major rebrand in 12 years at the London Cleaning Show
  • The new design reflects Jangro’s ambitious growth plans and vision to shake up the cleaning industry
  • Sustainability and innovation are at the core of the new brand identity

This year at the London Cleaning Show, we officially unveiled our bold new brand identity – the first major rebrand in over a decade. This transformation reflects our ambitious growth plans and reinforces our leading position within the cleaning and hygiene industry.

With a focus on sustainability and innovation, the refreshed branding is designed to modernise Jangro’s visual identity while reinforcing our commitment to shaping the future of the sector.

The vision behind the rebrand

To bring this vision to life, we partnered with creative agency Cogent. The goal was clear: to stand out in a competitive market and showcase Jangro as the most progressive cleaning, hygiene and catering supply group in the UK and Europe.

But this new branding is more than just a fresh look – it represents our commitment to driving innovation and setting new industry standards.

What’s new?

The new brand identity introduces dynamic elements that reflect the cleaning industry and Jangro’s core values, including:

  • Starbursts and luminous pings of light – symbolising pristine cleanliness and high performance.
  • A dynamic swoosh in packaging design – capturing the motion of cleaning.
  • A fresh organic green as the primary brand colour – replacing the traditional blue and red, highlighting our commitment to sustainability.
  • A palette of bold, nature-inspired colours – enhancing visual coordination and product recognition.

These design elements not only modernise Jangro’s image but also create a strong visual identity that aligns with our innovative approach.

Sustainability at the forefront

Sustainability is a key pillar of Jangro’s rebrand. The shift to an organic green colour reflects the company’s ongoing commitment to environmental responsibility. At the London Cleaning Show, we further demonstrated this by using a repurposed airstream as our exhibition stand – a creative and sustainable way to introduce the new look.

As Jangro continues to grow, sustainability will remain at the heart of our operations, ensuring that our products and services align with eco-friendly practices and the highest environmental standards.

What’s next for Jangro?

Customers can expect to see Jangro’s fresh branding rolled out across all products, packaging, and marketing materials. The first glimpse of this transformation is available in the brand-new cleaning and hygiene catalogue, offering a preview of what’s to come.

With this bold new identity, Jangro is not just rebranding – we are redefining the future of the cleaning and hygiene industry.

Want to learn more? Get in touch with our team here.

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