Adapting To Lockdown For Fleet Managers 

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04 May 2020 | Updated 14 May 2020

SEAT has expanded its online offering for fleet managers in light of continuing UK lockdown measures.

After seeing a 39% growth in web traffic in 2019, SEAT UK has revamped its fleet website to provide comprehensive information for fleet managers and company car drivers.

With the coronavirus lockdown confining most of us to working from home, how can fleet managers adapt and prepare for the “new normal”?

Knowledge zone

One way in which SEAT is tackling the current climate is by expanding its online support offering to fleet managers.

With the aim of building a reputation as a trusted, “go to” destination for fleet information, the new fleet section of the SEAT website is designed to simplify the decision-making process, providing users with vital information – including explainer videos and useful tools – about key fleet topics, the model range and SEAT Fleet initiatives.

As well as details specific to fleet managers and their drivers, the new Knowledge Zone gives essential insights into subjects including P11D value, Total Cost of Ownership, CO2, grey fleet, Benefit in Kind tax and electric vehicles. 

Vehicle excise duty

The enhancements arrive after the government made significant changes to VED (Vehicle Excise Duty) and BiK (Benefit in Kind) rates in April and aims to make purchasing a SEAT as frictionless as possible. 

Helping fleet managers and company car drivers find the right SEAT for them, the site also boasts new tools including Total Cost of Ownership (TCO) and Company Car Tax calculators, which give accurate, real-world ownership and tax costs for any vehicle.

As the industry rapidly evolves and the choices on offer grow, the new EV section aims to help businesses assess whether electric cars are right for their fleet. The new content will help companies looking to transform their fleets and potentially adopt EVs.

With comprehensive information now available to fleets, when users know which models may suit them best, they can also organise a four-day test drive across the entire SEAT product line-up.

SEAT UK Head of Fleet, Craig Cavanagh, commented:

“Locating honest and accessible information is not always easy when it comes to fleet purchases. Whether you’re an experienced fleet manager evaluating which manufacturers to include on your fleet policy or a company car driver looking for the right vehicle and wanting to understand how much it’ll cost, we provide all the essentials and then some in a simple format.

“As well as covering many of the fundamentals of fleet and offering useful calculators, we also provide detail across key topics that’ll impact buying decisions – this should help simplify the process whatever the user’s knowledge base.”

Picture: SEAT Leon FR in Desire Red

Article written by Ella Tansley | Published 04 May 2020

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