CIBSE Unveils Refreshed Brand Identity

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12 January 2026

The Chartered Institute of Building Services Engineers (CIBSE) has announced the launch of its refreshed brand identity, marking a significant moment in its 129-year history and signalling a new era for how the institution presents itself to the world.

The updated brand is designed to reflect a more modern, accessible and forward-thinking CIBSE, one that is aligned with the evolving demands of the building services profession and the institution’s ambitions for the future.

The refreshed identity is aimed at strengthening CIBSE’s global presence with a clearer, more contemporary visual language and refined messaging shaped through extensive member feedback and engagement. As the industry continues to tackle the challenges of energy efficiency, climate resilience and the transformation of the built environment, the refreshed brand signals CIBSE’s confidence, clarity and commitment to supporting the sector through this new chapter.

Key elements of the brand refresh include:

• A modernised visual identity, retaining the iconic CIBSE hawk while simplifying and refining its appearance to reflect a clean, contemporary style suited to today’s digital landscape.
• Clearer and more accessible communication, ensuring that CIBSE’s messages are easy to understand, member-focused and aligned with the priorities of a modern-day professional community.
• A refreshed global outlook, positioning CIBSE more strongly across international markets as the institution continues to grow its influence and partnerships worldwide.
• A new strapline: Inspiring People. Transforming Places. – encapsulating CIBSE’s role in supporting people, advancing professional standards, and shaping a better built environment.

Ruth Carter, CIBSE CEO, commented on the brand refresh: ‘‘The updated logo, visual style and strapline make CIBSE more accessible and relevant, strengthening how we present ourselves to our international communities. This brand refresh has been shaped by member feedback and engagement, helping us ensure our identity reflects the evolving needs of the profession and the direction in which we are moving.’’

Over the coming days, CIBSE members, partners and the public will see the refreshed identity rolled out across the institution’s digital platforms, publications and communications.

Image: The new CIBSE logo.

Article written by Dave Mapps | Published 12 January 2026

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