The Leading News & Information Service For The Facilities, Workplace & Built Environment Community
Thursday, 2 April
Media Pack
Web Audience, e-Newsletter Circulation & Social Media Stats
ThisWeekinFM has Progressively increased its Audience across the Sector.
Whether you require sales leads, brand awareness, launching a new product or service or promoting an event, we can tailor-make a campaign according to your objectives and budget and measure the results!
ThisWeekinFM.com functions across all platforms - Web, email, tablet, mobile and social media. Whatever format your campaign needs, we provide established platforms to ensure your message is seen.
Our e-Newsletter reaches 325,968 key decision-makers and influencers responsible for corporate and public buildings per quarter.
Website Traffic
Quarterly Unique Visitors:
|
Quarter |
Unique Visitors |
Pageviews |
|
Q3 - 2018 |
20,871 |
47,768 |
|
Q4 - 2018 |
20,940 |
47,887 |
|
Q1 - 2019 |
25,069 |
53,969 |
|
Q2 - 2019 |
24,029 |
46,968 |
|
Q3 - 2019 |
24,249 |
52,828 |
|
Q4 - 2019 |
34,829 |
64,953 |
|
Q1 - 2020 |
106,595 |
173,139 |
source: Google Analytics
ThisWeekinFM Weekly E-Newsletter
Our e-Newsletter is delivered every Friday and has an average open rate of 23%. Each e-Newsletter is sent out twice – the second time on the following Monday to readers who didn’t open it initially.
Average Open rate: 23% which is above industry standards proving we have a very engaged audience.
Average Clickthrough Rate: 9%
Circulation per delivery: 27,164 contacts who are involved in the day-to-day management of facilities and the built environment - that’s 325,968 emails sent per quarter. This is both the largest and highest quality audience of its type.
Email Database: Property Owners & Occupiers….61% Property Managing Agents….8% FM and Support Service Providers….21% Product and Equipment Suppliers….10%.
Breakdown By Job Title:
Director/Manager: Estates/Facilities/Property….46%
Director/Manager: Building Services /Contracts/Operations….14%
Chairmen/Chief Executive Officer/Chief Operating Officer/Director….10%
Director/Manager: Energy/Environment/Sustainability….8%
Director/Manager: Information Technology….6%
Director/Manager: Procurement….6%
Consultant: Facilities Management/Workplace/Security….5%
Director/Manager: Health & Safety….2%
Other….3%.
Breakdown By Sector:
Commercial Establishments….34%
Facilities Management/Support Service Providers….21%
Public Sector….13%
Property Managing Agents….8%
Leisure….7%
Retail….7%
Other….10%.
Social Media Reach
Our social media presence continues to grow with over 20,000 connections across LinkedIn, Twitter and Facebook – we can use this extensive reach to support your marketing strategy and get your message heard.
Impressions and Engagement
We make a great impression on our audience! We share informative posts at least three times per day to ensure a consistent presence with our followers. Our posts achieve over 80,000 impressions per month as they are liked and shared by thousands of Facilities & Workplace management professionals.
We also see fantastic engagement in our closed LinkedIn group, where we encourage discussion around a range of topics and see members engage in valuable conversations with our team and industry peers every day.
YouTube Channel
Our video production and YouTube following continues to grow with a total of 18 videos uploaded in 2019. These 18 videos achieved 2,869 views, a total of 15,920 impressions and a total viewing time of 88.5 hours. Our most popular video in 2019 was a showreel for the Facilities Industry Charity Boxing Night Black Tie Dinner (here) which was published on 20 May 2019 and achieved 247 views, a total viewing time of 10.7 hours and 5 likes (accurate on 12 December 2019). This year, we're creating more video content than ever, with eight videos uploaded in Q1 2020 and more exciting new video formats coming soon.