The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Thursday, 2 April

Media Pack

Web Audience, e-Newsletter Circulation & Social Media Stats

 
ThisWeekinFM has Progressively increased its Audience across the Sector.
 

Whether you require sales leads, brand awareness, launching a new product or service or promoting an event, we can tailor-make a campaign according to your objectives and budget and measure the results! 

ThisWeekinFM.com functions across all platforms - Web, email, tablet, mobile and social media. Whatever format your campaign needs, we provide established platforms to ensure your message is seen.  

Our e-Newsletter reaches 325,968 key decision-makers and influencers responsible for corporate and public buildings per quarter. 


Website Traffic 

Quarterly Unique Visitors: 

Quarter

Unique Visitors

Pageviews

Q3 - 2018

20,871

47,768

Q4 - 2018

20,940

47,887

Q1 - 2019

25,069

53,969

Q2 - 2019

24,029

46,968

Q3 - 2019

24,249

52,828

Q4 - 2019

34,829

64,953

Q1 - 2020

106,595

173,139

source: Google Analytics

 
ThisWeekinFM Weekly E-Newsletter

Our e-Newsletter is delivered every Friday and has an average open rate of 23%. Each e-Newsletter is sent out twice – the second time on the following Monday to readers who didn’t open it initially.

Average Open rate: 23% which is above industry standards proving we have a very engaged audience.

Average Clickthrough Rate: 9%

Circulation per delivery: 27,164 contacts who are involved in the day-to-day management of facilities and the built environment - that’s 325,968 emails sent per quarter. This is both the largest and highest quality audience of its type.

Email Database: Property Owners & Occupiers….61%  Property Managing Agents….8%  FM and Support Service Providers….21%  Product and Equipment Suppliers….10%.

Breakdown By Job Title:
Director/Manager: Estates/Facilities/Property….46%
Director/Manager: Building Services /Contracts/Operations….14%
Chairmen/Chief Executive Officer/Chief Operating Officer/Director….10%
Director/Manager: Energy/Environment/Sustainability….8%
Director/Manager: Information Technology….6%
Director/Manager: Procurement….6%
Consultant: Facilities Management/Workplace/Security….5%
Director/Manager: Health & Safety….2%
Other….3%.

Breakdown By Sector:
Commercial Establishments….34%
Facilities Management/Support Service Providers….21%
Public Sector….13%
Property Managing Agents….8%
Leisure….7%
Retail….7%
Other….10%.

Social Media Reach

Our social media presence continues to grow with over 20,000 connections across LinkedIn, Twitter and Facebook – we can use this extensive reach to support your marketing strategy and get your message heard.

Impressions and Engagement

We make a great impression on our audience! We share informative posts at least three times per day to ensure a consistent presence with our followers. Our posts achieve over 80,000 impressions per month as they are liked and shared by thousands of Facilities & Workplace management professionals. 

We also see fantastic engagement in our closed LinkedIn group, where we encourage discussion around a range of topics and see members engage in valuable conversations with our team and industry peers every day. 


YouTube Channel

Our video production and YouTube following continues to grow with a total of 18 videos uploaded in 2019. These 18 videos achieved 2,869 views, a total of 15,920 impressions and a total viewing time of 88.5 hours.  Our most popular video in 2019 was a showreel for the Facilities Industry Charity Boxing Night Black Tie Dinner (here) which was published on 20 May 2019 and achieved 247 views, a total viewing time of 10.7 hours and 5 likes (accurate on 12 December 2019). This year, we're creating more video content than ever, with eight videos uploaded in Q1 2020 and more exciting new video formats coming soon.

 

Learn more about our approach and key stats in the video below



ThisWeekinFM offers a wide range of opportunities that can be tailored to meet your specific marketing requirements

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