Weekly e-Newsletter: Audience & Advertising

e-Newsletter Reach

Our e-Newsletter is delivered every Friday and has an average open rate of 23%. Each e-Newsletter is sent out twice – the second time on the following Monday to readers who didn’t open it initially.

Average Open rate: 23% which is above industry standards proving we have a very engaged audience.

Average Clickthrough Rate: 9%

Circulation per delivery: 30,029 contacts who are involved in the day-to-day management of facilities and the built environment - that’s 360,348 emails sent per quarter. This is both the largest and highest quality audience of its type.

Email Database: 
Property Owners & Occupiers….61% 
Property Managing Agents….8%  
FM and Support Service Providers….21% 
Product and Equipment Suppliers….10%

Breakdown By Job Title:
Director/Manager: Estates/Facilities/Property….46%
Director/Manager: Building Services /Contracts/Operations….14%
Chairmen/Chief Executive Officer/Chief Operating Officer/Director….10%
Director/Manager: Energy/Environment/Sustainability….8%
Director/Manager: Information Technology….6%
Director/Manager: Procurement….6%
Consultant: Facilities Management/Workplace/Security….5%
Director/Manager: Health & Safety….2%
Other….3%    

Breakdown By Sector:
Commercial Establishments….34%   
Public Sector….13%
Facilities /Support Service Providers….21% 
Property Managing Agents….8%   
Leisure….7%
Retail….7%
Other….10%

Advertising Rates 

£850 x 1 week / £2000 pcm / £5100 per quarter / £9600 per 6 months

Advert Size: 800 pixels wide X 200px high

• Exclusive - We permit only one company to advertise on our weekly e-Newsletter
• An average of 300 clickthroughs per advert 
• Copy may be changed per e-Newsletter
• Traffic Report provided detailing clickthrough, job role and organisation details 

Full banner specification available here.

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