Initial Washroom Hygiene Launches Inclusive Bathroom Bin

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17 November 2025

A new unisex washroom bin that’s suitable for disposing of incontinence and menstrual waste has been launched.

The Signature Inclusive Sanitary Bin features a larger tray to accommodate all washroom waste, from period waste to incontinence waste. It also includes a touch-free sensor, pedal or manual opening for accessibility.

The new concept has been developed in response to research suggesting a gap in sanitary waste options in male or unisex washroom facilities. A survey of 900 adult men revealed that over half would feel afraid to leave their homes if they had incontinence issues, and 29 per cent admitted to being forced to carry a used incontinence pad in their bag or coat due to a lack of sanitary waste disposal.

In another survey of over 2,000 people who menstruate (including women, some non-binary people, some transgender men and some intersex people), three per cent of respondents said they did not feel comfortable directly asking their employer to improve sanitary provisions in washrooms.

Initial Washroom Hygiene has partnered with the British Toilet Association to promote better facilities in “away from home” washrooms across the UK.

Raymond Martin, Managing Director, British Toilet Association, said: “We are united by our shared goal of improving the hygiene and facilities of ‘away from home’ washrooms across the UK.  All too often, the design of public and workplace washrooms overlooks the reality of people’s actual needs. By ensuring both incontinence and menstrual waste can be disposed of in the cubicle this new unit demonstrates real progress in making washrooms more respectful of user dignity. It’s a reminder that hygiene provision is not just a matter of convenience, but of wellbeing.” 

Jamie Woodhall, UK Technical & Innovations Manager at Initial Washroom Hygiene, added “We believe that every individual deserves a washroom experience that is fit for purpose. No one should enter a washroom without the confidence that they will be able to dispose of their personal hygiene waste in a discreet and dignified way within the toilet cubicle. 

Picture: a photograph of a cleaning operative wearing an Initial-branded t-shirt carrying one of the new sanitary bins across a public washroom space.  Image Credit: Initial Washroom Hygiene

Article written by Ella Tansley | Published 17 November 2025

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