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MIPIM Rescheduled After French Government Issues Coronavirus Warning

MIPIM Rescheduled After French Government Issues Coronavirus Warning

The real estate event, originally planned for March 10-13, has been rescheduled to summer 2020, due to growing concerns relating to the COVID-19 Virus. The announcement comes after the French government put a temporary ban on public gatherings where over 5,000 people are due.

The show, held at Palais des Festivals, Cannes, France has been rescheduled to June 2-5. 

MIPIM is a 4-day event where attendees can meet people from all sectors of the international real estate industry. Their website states that 26,800 people participate, including 3,800 exhibiting companies.

Some exhibitors and attendees have taken to social media to complain about the news and have called for the event to be postponed until 2021 instead.


MIPM official statement


On February 28, MIPIM had confirmed that the event would go ahead, explaining the additional medical measures that had been put in place:

  • Communication of World Health Organization (WHO) recommendations regarding hand, respiratory and best hygiene practices, available online by clicking here, with reminders onsite (signage, dedicated staff training)
  • Strengthened collaboration with local partners (airport, hotels, City of Cannes) to ensure vigilance and health/safety processes
  • Reinforced medical team at the venue
  • Increased standards of hygiene and cleanliness in the venue, including hand disinfectant gel in all public zones within the Palais des Festivals
  • Additional support to exhibitors who wish to adopt specific hygiene measures for their stands

However, Reed MIDEM, event organisers of MIPIM released a statement on February 29 at 2:00PM:

“The well-being of our clients and staff is our priority. Given the evolving context, the best course of action is to postpone MIPIM to June,” said Reed MIDEM Chief Executive, Paul Zilk.


“The well-being of our clients and staff is our priority. Given the evolving context, the best course of action is to postpone MIPIM to June”

–Paul Zilk

Chief Executive, Reed MIDEM


Advice from French government


On the same day (February 29), the French Health Minister Olivier Veran revealed to journalists that  “all public gatherings of more than 5,000 people in a confined space are temporarily banned across France,” 

After a cabinet meeting at Elysee Palace, Veran added:

“These measures are temporary and we will likely have to revise them. They are restrictive and paradoxically we hope they don’t last long because that means we will have contained the virus’ spread,” 


New June date has potential to cause issues


The news of the changed date has been causing debate amongst social media users, who are concerned about the financial implications of attending MIPIM during peak summer season.

“Wouldn't it be better to move to another off season October? June is already high season on the Cote d'Azur.” said one user.

Others highlighted the possibility of the newly rescheduled event having to be cancelled again:

“That’s a lot of unrecoverable sunk costs, accom [sic] prices in June threefold and UK schools out then. Plus situation could be same/worse then and we lose out twice over? Much better to have cancelled ‘til 2021.”

One user claims that MIPIM had handled communications with clients badly:

“@MIPIMWorld were calling people last week in complete denial that the virus was event [sic] present in France. They finally bowed to pressure when the big service providers (backbone of their revenue) withdrew. No leadership, courage or responsibility shown.”

Some reinforced the inevitability of postponing the show given the scale of the outbreak, and called for people to “look at the bigger picture”.

MIPIM have said that they will be communicating regularly with the MIPIM community to provide details of the event in June

Picture: Palais des Festivals, Cannes

Article written by Ella Tansley


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