Interpublic Group is a global provider of marketing solutions. With 54,000 employees in all major world markets, their companies specialise in advertising, digital marketing, communications planning, media, public relations and speciality marketing.
They believe that each and every consumer is unique, with a finely tuned set of passions, behaviours and motivations. IPG turn these disparate data points into human understanding and create more relevant and effective marketing.
This approach is called human-centred marketing. Thinking beyond demographics to connect, engage and interact with humans on a personal level to drive performance. Using data to identify real people and build engaging marketing experiences across all touchpoints.
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Regional Office, Europe
3 Grosvenor Gardens