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Janitorial and catering supplies distributor Jangro has launched a new brand identity.
The company revealed its first rebrand in over a decade at the London Cleaning Show, with a new logo and brand colours. Jangro chose to use a repurposed Airstream as its exhibition stand.
Partnering with agency Cogent, Jangro chose green as their main colour to represent sustainability, with “starbursts” to represent cleanliness.
The new branding will be rolled out across all products, packaging and marketing materials, and can be seen in Jangro’s brand-new cleaning and hygiene catalogue.
Moving forward, customers can expect to see Jangro’s fresh branding - including the new signature green and luminous pings of light - rolled out across all products, packaging and marketing materials. The first glimpse of this new look can be seen in the brand-new cleaning and hygiene catalogue.
Joanne Gilliard, CEO of Jangro said: “Our brand is more than just a logo or a colour palette – it’s how we show who we are and what we stand for. At Jangro, we pride ourselves on being at the forefront of innovation in the cleaning and hygiene industry. This year, we wanted to make a bold statement with our branding - one that reflects our progressive approach and deep-rooted commitment to sustainability. Our new identity embodies these values perfectly. Cogent has done an incredible job, and we’re excited for the industry to experience the new Jangro look at the Cleaning Show.”
Gareth Evans, Managing Director at Cogent, added: “Jangro’s commitment to innovation and sustainability was clear from the start. However, its previous branding didn’t fully reflect this. This project was an exciting opportunity to align Jangro’s visual identity with its values, positioning it as the modern, forward-thinking company it truly is.”
Picture: an image showing three Jangro branded products, including washing up liquid, toilet cleaner and laundry pre-spot spray. Image Credit: Jangro
Article written by Ella Tansley | Published 26 March 2025
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