Europe’s First Automated Theme Park Store Opens at Legoland Windsor

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24 May 2024

A new frictionless, cashier-less coffee and convenience store has opened at Legoland Windsor, a first-of-its-kind for the theme park sector.

The “just walk out” style store features a fully automated and contactless checkout experience, where customers select their choice of drinks and snacks and are automatically billed for their purchases as they exit the store.

This type of retail experience is becoming increasingly common, particularly in light of the COVID-19 pandemic where businesses had to adapt to social distancing. Aside from the COVID-safe elements, this technology helps to eliminate queues, improve customer flow and reduce time per transaction.

Helen Milligan-Smith, CEO of Aramark UK commented: "At Aramark UK, we are committed to elevating the customer experience. Partnering with Zippin to launch DUPLO Coffee Co represents an exciting milestone in entertainment hospitality. The adoption of this autonomous approach helps meet the needs of guests who want to make the most of their visit to the theme park. Providing flexible food & drink options with ease and efficiency means guests can do just that - focus on making memories with their loved ones across LEGOLAND Windsor Resort. We look forward to seeing how visitors respond to this new format."

Morgan Edwards, Hotel and Commercial Director, LEGOLAND Windsor adds: "We are thrilled to partner with Aramark UK and Zippin to introduce DUPLO Coffee Co at LEGOLAND Windsor Resort. The cutting-edge concept aligns perfectly with our commitment to providing an exceptional guest experience."

Picture: a photograph from the inside of the Legoland store. Two people are standing at the entrance to the store and are using a contactless card to tap in. A wall-mounted screen shows customers how th store works, with step by step instructions. Image Credit: Aramark and Legoland

Article written by Ella Tansley | Published 24 May 2024

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