Elior UK to Provide Catering Services at Alexander Stadium

• Content
• Contract Wins
• Elior UK to Provide Catering Services at Alexander Stadium

28 March 2025

Elior UK will collaborate with Birmingham City Council to take charge of all catering operations at Alexander Stadium, including match-day concessions, corporate hospitality, and event catering.

Alexander Stadium was revamped for the Birmingham 2022 Commonwealth Games, with three existing stands demolished to make way for the new eye-catching new West Stand. It has a capacity of around 18,000, the largest permanent facility capable of hosting major athletics in the UK.

Elior was chosen for the contract in part due to its alignment with Birmingham City Council’s sustainability goals, including Birmingham's Food System Strategy, an eight year plan to tackle food waste, food sourcing, farming, logistics and education and skills. Elior as a group updated its anti-food waste charter in 2021 and is working to reduce food waste in its restaurants by 30 per cent, on average, by 2025.

Dave Wagg, Head of Sport & Physical Activity, of Birmingham City Council, said: “Alexander Stadium is at the heart of Birmingham’s sporting and cultural life, and we are committed to delivering exceptional experiences for all who visit. Partnering with Elior UK is a key step in ensuring our catering services reflect the world-class standards of the stadium itself. We look forward to seeing the impact of their innovative and customer-focused approach.”

Craig Stewart, Managing Director – Stadia at Elior UK, added: “The role of hospitality and catering is evolving in stadia, and we are pleased to be pivotal in redefining services at Birmingham City Council’s Alexander Stadium. Our values are intrinsically aligned when it comes to quality, provenance and sustainability, and we are looking forward to elevating the hospitality service offering and creating memorable experiences for guests.”

Picture: a photograph of the exterior of Alexander Stadium, showing an outside green area. Image Credit: Elior 

Article written by Ella Tansley | Published 28 March 2025

Share

Related Articles