Social Enterprise Launches New Washroom Brand

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• Social Enterprise Launches New Washroom Brand

10 May 2024

Social enterprise Amplify Goods and global distribution company Bunzl have created a washroom brand where at least 51 per cent of profits will be donated to charitable projects. 

RE:MIND is a first-of-its-kind partnership between social enterprise and distributor, with the range including Vegan Society-certified hand and body care upcycled waste cardboard utilised as a packing material. 5-litre bottles can be returned, cleaned, and refilled, reducing demands on virgin plastic.

Amplify Goods, based in Wimbledon, South West London is an established social enterprise with a track record in selling net-positive washroom products to businesses looking to bring net-zero ambitions into action within their supply chains as well as work opportunities to disabled, ex-homeless and underemployed groups.

Camilla Marcus-Dew, Amplify Goods Co-Founder, said: “Amplify Goods is proud to do things differently. The products have to be great, but we also work hard to design in a way that reduces waste, single-use plastic, and harsh ingredients whilst enabling bottle reuse, and putting more than half our profits into supporting the intersection between mental health and the natural environment”.

“We see this as a great opportunity for Bunzl’s various operating companies across the UK and Ireland, and their diverse customers. By the time we reach £700k turnover, we’ll likely be supporting 50-100 people a year, so imagine the impact that will have on the lives of those working on the front lines of climate breakdown.

“Simply by enjoying a washroom product, you’re jumping on board the burgeoning Social Enterprise and ESG movement and supporting both environmental and mental health projects. Thanks to this exciting collaboration between Amplify Goods and Bunzl, this can become a reality on a large scale.”

Picture: a photograph of the RE:MIND launch team standing behind a table with RE:MIND products on it. Image Credit: RE:MIND

Article written by Ella Tansley | Published 10 May 2024

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