The Biggest & Best Portal to the Professional Property, Workplace and Built Environment Community

Monday, 15 July

Whata Shop - Inside Primark's Birmingham Flagship

Primark, Birmingham High Street.

April 11 saw Primark open its massive new flagship shop in Birmingham. The 187th store in the chain spans five floors across 160,000sq.ft and employs more than 1,000 people. ThisWeekinFM took a look around.

Such was the excitement in the city, Birmingham High Street saw the police putting in special measures to control the crowds that came to the opening and continued to poor in over the weekend.

As ever the store offers fashion and beauty products alongside food outlets (more here than anywhere else) and all at (shall we say) affordable prices.

Primark says it has created 500 new jobs and 430 existing employees who have transferred from the Primark New Street store. A further 100 people are employed in 'partner-run' outlets including chefs, hair stylists and beauticians.

 

Fit-out

The new store features Primark’s latest contemporary design and shop fit - and other features such as:

  • The Primark Café with Disney. The café allows customers to use an interactive game zone and enjoy a Disney themed menu.

  • The Mezz restaurant - A ‘grab & go’ or sit down venue offering freshly baked pizza and street food.

  • Primarket Café is the chain's first own-brand café, which uses only Fairtrade certified coffee beans and gives 5% of the total cost of every kilo of coffee sold in-store back to the coffee bean growers. Takeaway cups are compostable, and customers will get 10p off when they bring their own reusable cup.

  • A Duck & Dry Xpress x Primark beauty studio.

  • Mills x Primark barbers.

  • A Disney Shopping Area.

  • Hogwarts Wizarding World: Bringing a bit of magic to Birmingham, this licensed Harry Potter experience gives budding wizards and witches the clothing, accessories and gifts they need to cast their next spell.

  • A recycling scheme that allows customers to dispose of clothes and shoes from any brand.

  • The store is also home to Primark’s Custom Lab, a t-shirts and other items printing facility.

  • Customers will also find water fountains throughout the store.

  • All water sold is bottled in recyclable or recycled packaging.

  • Shoppers can enjoy free Wi-Fi and recharge seating areas, where they can relax and recharge both themselves and their mobile devices.

 

Staff facilities

Employees at Birmingham High Street will enjoy a comfortable, open and modern back of house area, with a kitchen and bright décor in their own Recharge Café.

The store will also become a regional hub for employee training and career development.

Pictures: Primark, Birmingham High Street.

Article written by Brian Shillibeer

Share



Related Articles

Furey Gets Wilder

Jackie Furey has taken the gloves off and thrown her heavyweight experience in to developing top tips to stop your office heating the planet. Unless you’ve been...

 Read Full Article
A HELPFUL Hand To Recycle On The Canary Wharf Estate

The Canary Wharf Group has launched a new App that the Group expects to encourage widespread reuse and recycling across its estate. The company has partnered with...

 Read Full Article
Black Market Plastic Bags On Sale Outside Supermarkets

Aspiring entrepreneurs are taking to selling plastic carrier bags outside of supermarkets and convenience stores, undercutting the 5p price in-store and reaping the...

 Read Full Article
What Can You Do About Plastic In The Workplace?

The Earth Day Network has launched a Plastic Pollution Calculator for individuals and we have some top tips from the Planet Mark on how to reduce plastic in the...

 Read Full Article
Recyclable Cups? - Wake Up And Smell The Coffee

The use of disposable cups that are difficult to recycle and the lack of specialist reprocessing facilities in the UK results in fewer than 1 in 400 being...

 Read Full Article
A Refreshing Idea - Will You Provide A Public Fountain

Tens of thousands of water refill stations are being created by publicly minded organisations to help reduce a dependence on plastic bottles.   People will be...

 Read Full Article
China Ban - What Happens to World's Waste?

Christine Cole, Research Fellow, Architecture, Design and the Built Environment, Nottingham Trent University discusses the impact China's ban on imports of 24...

 Read Full Article
Restaurants and Bars Slammed Over Lack of Recycling

Restaurants, bars and night clubs are the worst in the industrial and service sectors for recycling their waste, it has emerged, writes Commercial Director Mark Hall of...

 Read Full Article
Restaurants and Bars Slammed Over Lack of Recycling

Restaurants, bars and night clubs are the worst in the industrial and service sectors for recycling their waste, it has emerged, writes Commercial Director Mark Hall of...

 Read Full Article
Fill Your Own Lunchbox On The Go

British workers who grab lunch on the go are generating 11 billion items of packaging waste annually says one charity which wants to see sandwich boxes, crisp packets and...

 Read Full Article