The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

In Pictures - Gymshark Opens First North American HQ

In Pictures - Gymshark Opens First North American HQ
25 March 2021 | Updated 26 March 2021

Gymshark, the UK’s second unicorn company, has established substantial office space in Denver, Colorado.

Gymshark’s Denver office, or GSDNV, has been designed by Oktra, the design and build company behind each of Gymshark’s locations in the UK and Hong Kong.

The fitness apparel and accessories brand is one of the most exciting success stories in recent history, having recently been valued as a £1 billion company, making it only the second British company to achieve unicorn status, as well as securing investment from General Atlantic. 

A significant percentage of its turnover comes from the US market, prompting the company to establish a route into the US to support its American consumers.


Gymshark foyer

Picture: a photograph of Gymshark's offices, showing a wall that displays the wording "We ain't done climbing"


Meditation Rooms, Barbers and Refuelling Area


“The opening of GSDNV is the latest milestone on this incredible Gymshark journey,” says Paul Richardson, Executive Chairman of Gymshark. 

“Culture and community flows through everything we do and stand for. That’s why, alongside the guys at Oktra, we’re delighted to have built a US headquarters that echoes what we stand for, but has its own identity.”

GSDNV includes a refuelling area for staff complete with local catering, meditation rooms, rehabilitation or physical training facilities, dressing rooms and a barber. The workspace also hosts a range of spaces tailored to support the way Gymshark’s teams will be working, from café-style informal meeting lounges to open agile workspace, meeting rooms and an ideation room with entirely writable walls for real-time innovation and collaboration.

Gymshark is the latest in a wave of industry leaders to relocate to Denver, Colorado, the fifth-fastest growing city in the US. Rather than moving to the city’s tech district like many others, Gymshark has taken second-generation space in the heart of downtown – a characteristically disruptive move that reflects the company’s mentality.

Centrally located, the American office will allow Gymshark’s teams to communicate across time zones, supporting customers on the West and East coasts of America while remaining in touch with UK head offices. GSDNV houses the majority of Gymshark’s US functions including creative and branding teams, athlete management, legal teams and commercial and customer services.

Denver’s renowned outdoor sporting culture will enable Gymshark staff to live and breathe what they do. The new office is located in Republic Plaza – the tallest building in Colorado, boasting panoramic views of the Mile-High City and the Rocky Mountains.

“Gymshark is a disruptive brand and we consider ourselves to be a disruptive city competing with the larger coastal markets,” says American team member and Rand Construction Project Executive Lindsay Parker. 

“Gymshark’s growth and style are going to further propel the desire that people have to be in Denver.”


Mountain Range Views


Featuring urban materials like sealed concrete flooring, suspended ceiling rafts and mesh, the workspace is indicative of Gymshark’s UK and Hong Kong locations: in fact, the boardroom is a direct replica of that in the UK headquarters, incorporating part of the company’s home within its newest location.

That being said, GSDNV has an identity all its own – one that is very much a fusion of the brand and the surrounding area. “It’s bold and brave as an approach,” explains lead designer Sean Espinasse.”

Users progress from a dramatically low-lit reception and meet and greet area, to increasingly brighter spaces as they move deeper into the office and simultaneously closer to the building’s perimeter, until being met with pristine white workspaces and striking views of downtown lined with the nearby mountain range. “The light in Denver is unique and it amplifies the contrast inside the space that makes it a particularly striking design,” reveals Espinasse.


Smart Lighting Systems


One of the most impactful features of GSDNV is not a facility at all, but a lighting system. Smartengine intelligent lighting by WTech uses sensors to monitor surrounding levels of light and mimic natural daylight, keeping circadian rhythms intact even in the built environment. The same sensors pick up information on space use as well, allowing Gymshark to monitor office occupancy and efficiency while cutting energy use by 90%. Oktra first installed the lighting system in Gymshark’s UK headquarters.

“This workspace is going to fuel Gymshark’s growth by giving them a home: it’s about connecting people. It’s a space for people to congregate but it’s also a flexible environment. The dynamic nature of the design is what will enable Gymshark to grow,” says Espinasse. The new office provides Gymshark’s teams with the resources they need to further their growth in the American market, and it signals a similar period of transformative change for the surrounding area as Denver emerges as one of the world’s newest business capitals.


The Project in Photographs


Gymshark meeting table

Picture: a photograph of Gymshark's board room


Gymshark dining

Picture: a photograph of Gymshark's kitchen in offices


Gymshark offices

Picture: a photograph of Gymshark's offices, showing hotdesking areas


Gymshark tables

Picture: a photograph of Gymshark's co-working area


Gymshark meeting area

Picture: a photograph of a small meeting booth


Main Picture: a photograph of Gymshark's reception area

Article written by Ella Tansley | Published 25 March 2021


Related Articles

In Pictures – Knight Frank’s Refurbished HQ

Take a look inside the refurbishment of Knight Frank’s Baker Street headquarters. Areas within the 80,000 sq. ft refit included three floors of office space, the...

 Read Full Article
In Pictures – Skyscanner’s Soho Office Fit-Out

Travel search engine Skyscanner’s London office has been refurbished by BW: Workplace Experts. The company occupies two floors of the Ilona Rose building in Soho...

 Read Full Article
Leeds Development First Outside London to Achieve NABERS 5 Star Target

A new development in the heart of Leeds, 11 & 12 Wellington Place, has been officially confirmed as one of the UK’s most sustainable office buildings. With a...

 Read Full Article
Industrial Design – Bratislava’s Heating Plant Turned Co-Working Space

The Jurkovič Heating Plant was a central part of Bratislava’s industrial centre and has been extensively renovated to preserve as many industrial design elements...

 Read Full Article
In Pictures – 22 Bishopsgate’s Latest Office

Take a look inside Canopius’ new office space at 22 Bishopsgate. BW: Workplace Experts has completed the fit-out on Canopius’ new office space at 22...

 Read Full Article
BW: Workplace Experts Complete Fit-Out of The Mills Fabrica’s London HQ

BW: Workplace Experts has completed the fit-out of The Mills Fabrica’s London HQ for developer Endurance Land. The project was comprised of both a CAT A and CAT...

 Read Full Article
The Most Instagrammed Office Trends

Re-styling your office is a great way to increase productivity and happiness. What are the most Instagrammable office design trends of the last year? Office...

 Read Full Article
In Pictures – JetBrains' St Petersburg Office

In 2019, two eight-story towers became the new office of JetBrains in Saint Petersburg, Russia. It is now a best-in-class example of a "green...

 Read Full Article
The UK's Best Office Views

University College London researchers say that the view from your work desk can dramatically affect productivity, so where can you find the best office views in the...

 Read Full Article
In Pictures – The UK’s Biggest Design and Build Project on Record

Office design and build company Oktra has delivered the refurbishment to One Portsoken Street – the UK’s biggest design and build project on...

 Read Full Article