The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Great Coffee - No Bull

Jacobs Douwe Egberts has launched premium bean brand, White Ox to workplace caterers and office buyers
15 November 2019

Jacobs Douwe Egberts has launched their premium bean brand, White Ox, claiming it will make an excellent office espresso or a wonderful warehouse iced latte.

Charlea Samuel, Category Marketing Manager at Jacobs Douwe Egberts, said: “Supported with barista training, branded front of house materials and on-trend recipes for menu development, caterers choosing Douwe Egberts’ White Ox - Blend No.1 can confidently serve a great tasting coffee knowing that it has been developed by one of the most recognised global coffee companies drawing upon 265 years of knowledge and heritage.”


Blend No.1

The first White Ox variant is Blend No.1, which features the familiar Douwe Egberts seal of quality on its craft pack design. This particular, distinctively bold and dark roasted debut coffee variant has been blended to display notes of dark chocolate and crisp red berries, characteristics that make it the perfect base for a wide variety of speciality coffee drinks, from an authentic and intense espresso, to a smooth, aromatic cappuccino or iced latte.

Samuel continued: "With consumers and retailers looking for heritage, quality, great taste and provenance, the newest brand to the Jacobs Douwe Egberts portfolio delivers on all fronts."



"Heritage is at the very core of the brand, as White Ox takes its name from a literal translation of De Witte Os, the Dutch coffee shop first opened by Egbert Douwes and his wife in 1753," added Samuel. "From the shop’s opening, their mission was to sell items that belonged to the daily joys of life - and great coffee was at the heart of this.

"Douwe Egberts’ White Ox is set to continue that legacy, by giving caterers high quality coffee and supporting menu inspiration, training and sales materials to create customer experiences that honour and celebrate coffee as one of life’s daily joys."


Sustainably sourced

The White Ox brand uses only sustainably sourced UTZ certified beans, demonstrating a commitment to partner with an organisation that supports the sustainable farming of coffee with better opportunities for farmers, their families and the planet.

Picture: Jacobs Douwe Egberts has launched premium bean brand, White Ox to workplace caterers and office buyers.

Article written by Brian Shillibeer | Published 15 November 2019


Related Articles

Plastic In The Office - Replace, Remove, Reduce And Reuse

Jackie Furey addresses the widespread issue of plastic in the environment by providing various tips on how to reduce its use in the office.   Changing...

 Read Full Article
Post-Pandemic Catering Solution Launched by Lolly

Vending machines and other digital-first catering solutions might hold the key to post-pandemic office catering. It’s Lolly, the digital EPOS and commerce...

 Read Full Article
Vending Machines – The Future of Post-COVID Catering?

The whole dynamic of workplace catering has been disrupted by COVID-19, so are vending machines the answer? Aside from the new logistical issues that face workplace...

 Read Full Article
Emcor UK Takes Insurance On TFM Contract

Emcor UK, has been awarded a contract with multinational insurance company RSA Insurance Group which is being described as a total facilities management contract. It will...

 Read Full Article
Compact Water Softener Grabs Build It Award

Kinetico has bagged best Plumbing or Draining Product at the Build It Magazine Awards 2018 with its Kinetico Premier Compact Water Softener. Said Mark Nepsted from...

 Read Full Article
Whipps Whips Up A Green Restaurant Recipe

Whipps Cross Hospital opened a refurbished restaurant for staff and visitors in the week commencing Aug 6, boasting improvements to be more environmentally friendly along...

 Read Full Article
New Quid on the Block

Tuesday March 28 saw the introduction of the new One Pound Coin which the Treasury is hailing as a groundbreaking security initiative whilst those in charge of everything...

 Read Full Article
Nothing But a Hill of Beans

Three BaxterStorey baristas have been recognised amongst the best in the UK, earning a place in the semi-finals of next month’s UK Barista Championships. Don...

 Read Full Article
Is There a Market for Flat-packed Food?

Metis has been asked to conduct an intensive, worldwide marketing campaign to find partners to commercialise the Hopper Pot, a compressible pot designed for...

 Read Full Article
Nestling in for a Golden Cuppa

The Nescafé Gold Blend Barista-style machines are claimed to provide operators with the ‘perfect opportunity’ to offer consumers the authentic quality...

 Read Full Article