Great Coffee - No Bull

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15 November 2019

Jacobs Douwe Egberts has launched their premium bean brand, White Ox, claiming it will make an excellent office espresso or a wonderful warehouse iced latte.

Charlea Samuel, Category Marketing Manager at Jacobs Douwe Egberts, said: “Supported with barista training, branded front of house materials and on-trend recipes for menu development, caterers choosing Douwe Egberts’ White Ox - Blend No.1 can confidently serve a great tasting coffee knowing that it has been developed by one of the most recognised global coffee companies drawing upon 265 years of knowledge and heritage.”

Blend No.1

The first White Ox variant is Blend No.1, which features the familiar Douwe Egberts seal of quality on its craft pack design. This particular, distinctively bold and dark roasted debut coffee variant has been blended to display notes of dark chocolate and crisp red berries, characteristics that make it the perfect base for a wide variety of speciality coffee drinks, from an authentic and intense espresso, to a smooth, aromatic cappuccino or iced latte.

Samuel continued: "With consumers and retailers looking for heritage, quality, great taste and provenance, the newest brand to the Jacobs Douwe Egberts portfolio delivers on all fronts."

Heritage

"Heritage is at the very core of the brand, as White Ox takes its name from a literal translation of De Witte Os, the Dutch coffee shop first opened by Egbert Douwes and his wife in 1753," added Samuel. "From the shop’s opening, their mission was to sell items that belonged to the daily joys of life - and great coffee was at the heart of this.

"Douwe Egberts’ White Ox is set to continue that legacy, by giving caterers high quality coffee and supporting menu inspiration, training and sales materials to create customer experiences that honour and celebrate coffee as one of life’s daily joys."

Sustainably sourced

The White Ox brand uses only sustainably sourced UTZ certified beans, demonstrating a commitment to partner with an organisation that supports the sustainable farming of coffee with better opportunities for farmers, their families and the planet.

Picture: Jacobs Douwe Egberts has launched premium bean brand, White Ox to workplace caterers and office buyers.

Article written by Brian Shillibeer | Published 15 November 2019

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