The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Pod Points - Super Cool & Superdry

Models, presumably in Superdry gear but definitely nowhere near an EV charging point...and nowhere near the UK
17 July 2018 | Updated 10 August 2018

Global clothing brand Superdry has invested in nine Pod Point electric vehicle charge points for its Cheltenham headquarters after seeing rapid growth in the number of employees switching to plug-in cars.

Currently seven of the 700 staff based at the retail giant’s headquarters drive plug-in hybrids (PHEVs) or electric vehicles (EV), up from just one driver in 2016.

Following the new charge point installations - which include seven 7kW and two 22kW Pod Point Solos - drivers will be able to leave their cars charging upon arrival, before returning to a fully powered up vehicle at the end of the working day. The charging is available at no cost but is for staff and visitors only and not the general public.


Sustainability strategy

Superdry’s investment in EV charging is part of a wider environmental and sustainability strategy that has seen the company switch to 100 per cent renewable electricity across its global estate. The company is also using Pod Point’s Management Information System (MIS) to monitor and assess its energy use and calculate the impact on its carbon footprint.

Paul Thomas, Energy and Environment Manager at Superdry said: “EV charging fits perfectly with our environmental initiatives and it’s a win for staff too as they get to charge at no cost. It’s sure to prove popular with our existing EV drivers and will hopefully give more staff an incentive to make the transition to EVs.

“We chose Pod Point thanks to recommendations from our existing EV drivers, plus we like the look of the Pods – they’re sleek and up to date. The back of house MIS is also going to be incredibly useful for us in terms of the information it provides and how we can use this to assess any potential future rollouts.”


Taxing issue

Along with zero carbon emissions, electric vehicles have lower maintenance costs than their petrol or diesel equivalents due to a smaller number of moving parts. There are also tax advantages, with no Benefit In Kind (BIK) rates for charging company cars, while the BIK rate for purchases of new EVs will fall to 2 per cent in 2020/2021 compared to up to 20 per cent for petrol or diesel vehicles.

Picture: Models, presumably in Superdry gear but definitely nowhere near an EV charging point...and nowhere near the UK.

Article written by Brian Shillibeer | Published 17 July 2018


Related Articles

Grants Support EV for Manchester Clean Air Zone

With the Greater Manchester Clean Air Zone launching in May 2022, the shift to clean taxis and other vehicles such as vans is being supported by a range of...

 Read Full Article
Why is Dundee A Model EV City?

Dundee City Council in Scotland features one of the most electric-powered fleets in the UK, and has encouraged businesses and individuals to switch to EV. How has their...

 Read Full Article
Electric Vehicles Boosted By Household Waste

LondonEnergy has taken delivery of two new BMW i3 electric cars and powers them from their own waste plant. The company has installed four charging points at their...

 Read Full Article
UK Leads in the Future of Post-EV Technology

The UK’s Transportation and Storage sector is now the eighth-fastest growing sector in the country and the second-ranked sector for business growth in the past...

 Read Full Article
Mitie Hits EV Target Ahead of Schedule

Mitie, the UK’s leading facilities management company, has accelerated past its target to convert 30 per cent of its fleet to zero-emission electric vehicles...

 Read Full Article
Electric Vehicle Charging Simplified With Recyclable Universal Solution

Newly launched, these 100% recyclable blocks claim to reduce disruption during the installation of electric car charging stations. They are also universal to different...

 Read Full Article
Bristol Rovers To Find New Spark At Airport

Bristol Airport has switched on the power for electric vehicle drivers with the installation of a ten-bay charging zone, along with the capability to extend in the...

 Read Full Article
Jumping RAC Flash - Patrols Get EV Rescue Charger

In readiness for the electric vehicle boom, the RAC has developed the first lightweight mobile electric vehicle charger capable of giving stranded out-of-charge cars a...

 Read Full Article
Electric Vehicles To Make Road Charges Rise

The popularity of electric vehicles could lead to nationwide road tolls for all drivers totalling £700 a year, according to financial experts. A new report by...

 Read Full Article
All Electric Dust Carts Hit The City Of London

Plans for the UK's first fully electric refuse fleet have been revealed as Veolia has signed a new tech-driven City of London waste contract. The City of London...

 Read Full Article