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Tuesday, 22 October

A Message to Women - Love Your Heart

A new campaign has been launched by national charity Heart Research UK and clothing company Damart to raise awareness of heart disease among women across the UK.

The campaign - #LovingHearts - will focus on the misconceptions associated with women and heart disease, as well as offering advice, tips and guidance on how to best look after their hearts and reduce risk factors.

With women more than twice as likely to die from heart disease than breast cancer, the campaign will not only help women live healthier lifestyles, but will also aim to spread greater awareness about the condition and the risks associated with heart disease.

The charity will also be carrying out a women’s survey asking them about their knowledge of heart health and a healthy lifestyle to find out what they perceive the risks of heart disease to be.

It’s estimated that as much as 80% of heart disease is preventable, so by tackling the many risk factors that contribute to heart disease, a significant number of heart disease cases can be avoided/prevented. Stopping smoking, eating a healthy diet and losing weight can all contribute to women living healthier, happier longer lives.

Heart Research UK’s Lifestyle Manager, Barbara Dinsdale, said the campaign fits with both Damart’s target audience and the Charity’s objectives to help reduce the risk of heart disease. “We’re delighted to partner with Damart, a long-standing supporter of ours, to help get important messages across about women’s heart health,” she said. “In raising awareness we also want to find out what the perception is about heart health among women.

“We hope that women of all ages will take part in our survey so we can gain valuable insights and target the right messages where they will have the biggest impact.”

Ben Phillips, Senior Marketing Manager at Damart, said: “We’re thrilled to be teaming up with Heart Research UK, a charity who we have supported for a number of years. It’s a cause that really resonates with our largely female customer base, so we’re really optimistic that this partnership will strike a chord with Damart shoppers.”

As part of the campaign Damart is donating £4 to Heart Research UK for each of its 3-in-1 Jackets sold online during the campaign period (September to December 2016), a garment modelled by the charity’s ambassador, TV cook Sally Bee from ITV’s Lorraine show. It is also giving women who complete the survey 15% off their next order.

Sally, 48, survived three heart attacks when she was just 36, and has been a campaigner for Heart Research UK on healthy eating and exercise. Said Sally: “This is a really interesting campaign, designed to get women over 40 to think more about their heart health. I encourage women to take part in the survey because the more information we have about the perception women have of their lifestyle and heart health the better we will become in addressing it.”

?The campaign will run until Christmas and as part of the campaign, Heart Research UK will provide facts about women's heart health, bust myths and misconceptions about heart disease, share inspiring real-life stories and share regular advice and information written to help women to feel more in control of their heart health.

Picture: Join the #?LovingHearts campaign

Article written by Cathryn Ellis

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