CICV Forum Animations Remind Construction Workers to be COVID-19 Smart

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05 August 2020

Using two animations, the Construction Industry Coronavirus Forum is calling on staff to persist in safeguarding colleagues by following physical distancing guidelines in their social lives as well as in the workplace.

As the easing of lockdown measures continues, the Construction Industry Coronavirus (CICV) Forum in Scotland – of which the Building Engineering Services Association (BESA)  is a key member – has launched a new social media campaign.

Designed to be concise and shareable, it coincides with the reopening of bars and restaurants in Scotland and makes it clear that any good work achieved through on-site precautions could be undone if habits are relaxed in pubs or other social gatherings.

“We all need to remain vigilant at home as well at work to prevent a resurgence. Operatives have responded magnificently to guidance in the workplace and we are sure they will respond positively to this further reminder.”

–Rebecca Crosland

Health and Safety Advisor at BESA

COVID-19 Smart

The two animations feature construction workers Campbell and Fiona, who keep physical distance in their spare time to help protect others. This is conveyed by elaborating upon the message “be COVID-19 smart”, such encouragement is also presented via open source posters, intended to be printed out and displayed in workplaces.

Video: Digital drawing of Campbell and others illustrates the caption – Campbell is COVID-19 smart. Campbell keeps to the physical distancing rules. Campbell doesn’t break those rules in his spare time. Be like Campbell. Be COVID-19 smart.

Iain Mason, Director of Membership and Communications at SELECT and Chair of the Forum’s Communications Sub-Group, said: “This latest campaign continues the Forum’s key message that we are all in this together and the importance of workers taking personal responsibility to protect themselves, their colleagues and the wider community.”

The latest campaign follows a detailed video of the same theme, in which the Forum outlined the key health and safety steps that all staff should take during the return to work. As part of the Forum, BESA is among the 50 trade associations, professional services bodies and companies who have collaborated to issue advice on how to operate safely while carrying out emergency or essential work.

Picture: CICV Forum Be COVID-19 Smart Poster

Article written by Bailey Sparkes | Published 05 August 2020

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