The impact on the environment and global warming has been highlighted in a new video campaign - This is IT. The production shows how a circular approach to IT products will help with a more sustainable world.
TCO Development, who are is responsible for the campaign, runs TCO Certified, a global sustainability certification for IT products.
The demand for IT products is increasing. The products often have a short lifespan. Recent UN and World Economic Forum studies have concluded that the current yearly global volume of electronic waste is around 50 million tons - equivalent in weight to all commercial aircraft ever built. Only 20 per cent is recycled which also leads to a yearly loss of natural resources amounting to a value of 55 billion Euro.
To reduce the effects on people and the environment, a new generation of TCO Certified IT products was recently launched. TCO Certified, generation 8 focuses on circularity and requires that products are durable, repairable and upgradeable, so that they can live longer and be reused. Materials must be recyclable and possible to use in the manufacturing of new products instead of being incinerated, placed in landfill sites or exported to developing countries where it is handled in unsafe ways, damaging human health and ecosystems.
"The new generation of TCO Certified is our largest step yet toward circular and sustainable IT products," said Clare Hobby, Director of Purchaser Engagement, Global at TCO Development.
This is IT
Hobby continued: "Achieving greater sustainability requires a collective effort from IT buyers as well as industry. That’s why we have launched the campaign This is IT. The two minute video draws attention to the critical environmental and social issues and urges all stakeholders to do their part in driving positive change.
“Through This is IT, we want to help people better understand the problem of today’s linear 'take, make, dispose' thinking around IT products and its effects like e-waste, pollution and climate change. Most importantly, we want to inspire action and talk about how we all need to contribute to solving these problems."
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