The Biggest & Best Portal to the Professional Property, Workplace and Built Environment Community

Sunday, 19 May

This is IT - Hot House Connected To IT Products

The impact on the environment and global warming has been highlighted in a new video campaign - This is IT. The production shows how a circular approach to IT products will help with a more sustainable world.

TCO Development, who are is responsible for the campaign, runs TCO Certified, a global sustainability certification for IT products.

The demand for IT products is increasing. The products often have a short lifespan. Recent UN and World Economic Forum studies have concluded that the current yearly global volume of electronic waste is around 50 million tons - equivalent in weight to all commercial aircraft ever built. Only 20 per cent is recycled which also leads to a yearly loss of natural resources amounting to a value of 55 billion Euro.

 

TCO Certified

To reduce the effects on people and the environment, a new generation of TCO Certified IT products was recently launched. TCO Certified, generation 8 focuses on circularity and requires that products are durable, repairable and upgradeable, so that they can live longer and be reused. Materials must be recyclable and possible to use in the manufacturing of new products instead of being incinerated, placed in landfill sites or exported to developing countries where it is handled in unsafe ways, damaging human health and ecosystems.

"The new generation of TCO Certified is our largest step yet toward circular and sustainable IT products," said Clare Hobby, Director of Purchaser Engagement, Global at TCO Development.

 

This is IT

Hobby continued: "Achieving greater sustainability requires a collective effort from IT buyers as well as industry. That’s why we have launched the campaign This is IT. The two minute video draws attention to the critical environmental and social issues and urges all stakeholders to do their part in driving positive change.   

“Through This is IT, we want to help people better understand the problem of today’s linear 'take, make, dispose' thinking around IT products and its effects like e-waste, pollution and climate change. Most importantly, we want to inspire action and talk about how we all need to contribute to solving these problems."

See the video below.

Article written by Brian Shillibeer

Share



Related Articles

Twelfth Night Tragedy Of The Dumped Christmas Tree

Will Richardson, from environmental consultancy Green Element says are you really going to be binning a real Christmas Tree on Twelfth Night...or should you have gone for...

 Read Full Article
89% Of People Call For More Sustainable Packaging

New research says 89% of people believe packaging should change. The data shows the public want packaging to include recycled material, be more easily recyclable or be...

 Read Full Article
Waste Companies Maim And Kill

A company in the recycling sector has been fined over a manual handling of loads issue and two other firms in the same business have been fined for separate...

 Read Full Article
Fill Your Own Lunchbox On The Go

British workers who grab lunch on the go are generating 11 billion items of packaging waste annually says one charity which wants to see sandwich boxes, crisp packets and...

 Read Full Article
Marathon Clean-up A Personal Best

The London Marathon saw 350,000 plastic bottles collected for reprocessing in record time - a PB for the waste management company involved. The streets in the...

 Read Full Article
Whata Shop - Inside Primark's Birmingham Flagship

April 11 saw Primark open its massive new flagship shop in Birmingham. The 187th store in the chain spans five floors across 160,000sq.ft and employs more than 1,000...

 Read Full Article
The Drawing Of The Three - Bodies Work On Plastics Pledge

The Cleaning & Hygiene Suppliers Assn, the Cleaning Support Services Assn and the Waste Management Industry Training & Advisory Board have agreed to tackle the...

 Read Full Article
The Resources And Waste Strategy Is Missing A Strategy

Defra's Resources And Waste Strategy For England was highly anticipated and yet can only be considered a wish list rather than a concrete plan according to Harvey...

 Read Full Article
A HELPFUL Hand To Recycle On The Canary Wharf Estate

The Canary Wharf Group has launched a new App that the Group expects to encourage widespread reuse and recycling across its estate. The company has partnered with...

 Read Full Article
By Gove - Polluter Pays In Resources & Waste Strategy

Businesses and manufacturers are to pay the full cost of recycling or disposing of their packaging waste under the government’s Resources and Waste Strategy...

 Read Full Article