Unilever Company Becomes First Air Purifier Brand to Become B Corp

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• Unilever Company Becomes First Air Purifier Brand to Become B Corp

25 April 2023

Blueair has announced its certification as a B Corporation – the first air purifier brand to do so.

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. Companies must achieve a B Impact Assessment score of 80+ points, and must publicly list this score and recertify every three years. Blueair underwent an assessment process that evaluated the company's practices and outputs across five categories: governance, workers, community, the environment, and customers.

"We are honoured to have received the B Corp certification. This certification reflects our dedication to sustainable business practices on top of our well-established credentials for designing beautiful and effective air purifiers," says Henk in ’t Hof, CEO of Blueair. "Our mission has always been to help consumers with innovative, great-looking products that improve people's health and wellbeing.”

Nille Skalts, Founder and Executive Director of the Nordic B Corp Movement, added: "As a B Corp, Blueair is held to the high standards of social and environmental performance, and we are thrilled to welcome them into the community. Blueair's dedication to continuously striving to create responsible business practices is a model for companies everywhere."

The Right to Clean Air

Blueair has been part of the Unilever family of brands since 2016, and produces air purification solutions for home and professional use. The company's air purifiers are designed to be energy-efficient, reducing their carbon footprint.

The company ethos is that access to clean air is as important as access to clean water. In 2021, Blueair backed the campaign to protect a child’s right to clean air, resulting in it being elevated to an official children’s right as defined by the UN Convention on the Rights of the Child (UNCRC).

Children are more vulnerable to air pollution based on their smaller relative size and faster breathing rate, per unit of body weight, compared to adults. By 2050, UNICEF predicts that air pollution will become the leading cause of child mortality and the World Health Organization (WHO) estimates that in 2016 alone, 600,000 children died from acute lower respiratory infections caused by polluted air.

Picture: a photograph of Henk in ’t Hof, CEO of Blueair. Image Credit: Blueair

Article written by Ella Tansley | Published 25 April 2023

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