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Saturday, 23 March

Customer Experience Centre Virtually Open

Panasonic Business Customer Experience Centre.

Panasonic Business has opened the doors to a new Customer Experience Centre in Bracknell, showcasing the company's range of B2B solutions - both physically and virtually.

Situated at Panasonic's new UK headquarters on Western Road, Bracknell, the Customer Experience Centre is split in to two zones. The first is an immersive 270 degree interactive presentation space, built around eight separate virtual vertical environments. The second is a demonstration space that allows customers to get hands-on with the latest Panasonic technology. The idea is to deliver a ‘blank canvas’ designed to spark conversations around how Panasonic can solve business technology challenges.

Featuring AV design and integration by Sysco Productions, concept development by AB Creative and content and physical build by Hart Wilcox, the Customer Experience Centre features over 100 items of technology, with the presentation space squeezing nine laser projectors in to just 50 square metre's in order to achieve a fully immersive feel.

Powered by two disguise 4x4pro media servers, the customer’s name is integrated in to the content in real time, to personalise the experience.

“By quietly and reliably powering their capability our technology frees businesses to perform to their maximum,” said Simon Grantham, MD of Panasonic UK on opening the Centre. “The new Customer Experience Centre provides a platform upon which we can work with our customers to solve their daily business challenges.”

 

The Centre focuses on five main topics:

  • Retail technology.
  • Rugged computing.
  • Audio Visual.
  • Communications.
  • Next generation surveillance technology.

 

Toughbook

All visitors are handed a 5” Android Toughbook rugged handheld on which a dedicated App allows them to select content of interest, ranging from white papers to brochures and introductory videos, via cleverly integrated NFC tags throughout the experience centre. These case studies are then emailed to the customer for follow-up, back in their office.

A range of Toughbook rugged notebooks and tablets is also on show, with a rugged resistance test station, which allows water ingress, drop and impact testing of the range.

 

Security

A smart security section features the latest in modern analytics software. A range of indoor and outdoor surveillance cameras are equipped with an upgraded facial recognition platform which features a ‘deep learning’ core engine that has ranked as the industry’s most accurate in independent testing by NIST. The Face Server can identify faces that are difficult to recognise using conventional technology, including those partially hidden by sunglasses and face masks.

Picture: The new Panasonic Business Customer Experience Centre.

Article written by Brian Shillibeer

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