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02 October 2018 | Updated 08 October 2018

40 per cent of office workers say a negative corporate welcome is damaging to the brand of the companies they work for.

A new industry report has analysed how organisations can utilise smart technologies to deliver five star treatment to visitors and protect and enhance their brand image at the same time.

‘The Integrated Visitor Experience’ is a whitepaper exploring new ways that integrated building, security and workplace management technologies are delivering the VIP experience customers expect today. It says visitors can feel the culture of a company the moment they walk through the door.

The latest research also reveals that two out of every five people claim their perception of a company or brand has been negatively affected by their experience in the corporate lobby or reception area. That’s a potential 40 per cent of customers leaving with a bad impression.

Of the 2,000 US and UK office workers surveyed in order to produce the ‘Office Worker Bugbears’ survey, over 70 per cent (71.48%) cited unfriendly receptionists, followed by over half (53.78%) naming a lacklustre welcome as top reasons for their bad experience.

In the whitepaper, big brands such as Vodafone, Brooklyn Navy Yard Development Corporation, Paxton and EMS Software (acquired by Accruent) divulge the latest thinking surrounding the ‘Integrated Visitor Experience’, covering the following areas:

• What the Integrated Visitor Experience represents.

• New technologies.

• State of the nation right now.

• Current challenges to wider systems integration.

Both the survey and the whitepaper were commissioned by Proxyclick, a creator of next generation visitor management software. Gregory Blondeau, the company founder said: “Not five to ten years ago, the visitor experience did not really exist, the basic process simply covered how someone is received in a building or premises and how they’re able to move around. Today, the rise of smart buildings, developments in automation, open application programming interface standards and cloud technology, have changed the game. Now, forward thinking organisations are implementing fully-integrated solutions, enabling the Integrated Visitor Experience to begin the very moment they connect with their guest.”

To download the ‘Integrated Visitor Experience’ whitepaper for free - Click Here

Picture: Proxyclick Marketplace is rather like the App Store, the platform hosts multiple integration possibilities in a central location, enabling organisations to integrate both new, and legacy solutions, with their Visitor Management System.

Article written by Brian Shillibeer | Published 02 October 2018

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