Pavlovian Productivity - It's All In The Game

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• Pavlovian Productivity - It's All In The Game

30 April 2019 | Updated 03 May 2019

Gamified rewards introduce an element of fun in the workplace and increase employee performance, yet 52% of bosses are losing out on productivity gains by not making use of them.

Gamification is increasingly being used in workplaces, with Gartner reporting 40% of Global 1000 organisations are doing so to motivate and encourage positive behaviours.

Pavlovian

The technique works by setting small rewards for desired actions and then inviting workers to repeat that behaviour, which they do in anticipation of the same result.

Virtually 1 in 3 (32%) UK workers said they would work harder to unlock rewards and bonuses in this way.

Report

A survey of 1,096 UK workers, by workplace incentives and rewards provider, One4all Rewards, published in the Workers on Top of Their Game Report, surveyed employees from different age groups, genders and industries and revealed that almost 1 in 2 (46%) of UK workers would feel more motivated to work hard and 1 in 5 (20%) would increase their performance if their employer introduced a points based rewards and bonus system.

There are also softer benefits of gamified rewards systems, with 37% of UK workers claiming this would also increase their happiness at work, while almost the same number (36%) said it would make them feel more engaged with their company.

Finally, 2 in 5 (38%) of those surveyed said that working towards rewards and bonuses would make work more fun.

Budget

Alan Smith, UK managing director at One4all Rewards, said: “Finding the budget for a rewards scheme can be tough, however gamified rewards can be more flexible in some ways and they don’t have to involve large budgets. While some might think that these kinds of rewards are more complex to implement, this isn’t necessarily the case as there are many companies out there that can help.

“As we can see from the survey data and the number of workers who said that the implementation of a gamified reward system would make them work harder, the cost of implementing this kind of rewards could soon be recouped by the increased productivity employers would benefit from.”

Picture: Playing at work or looking forward to the next reward.

Article written by Brian Shillibeer | Published 30 April 2019

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