The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Veganuary Hits 2 Million Official Participants

Veganuary Hits 2 Million Official Participants
10 January 2022

A total of two million people have officially signed up to Veganuary - the global pledge to try vegan for 31 days - since the pledge began in 2014. More than 75 businesses are taking on Veganuary’s Workplace Challenge this January including top professional services firms PwC and EY, both repeat commitments.

Veganuary is thrilled to welcome Harrods, the world’s leading luxury department store, to the list of businesses taking part in the Veganuary Workplace challenge and encouraging everyone in their team to eat vegan for January. They join Volkswagen Group UK, Sky, Superdrug, Papa John’s, NHS Supply Chain, Adept Carehomes and many more forward-thinking businesses participating in the challenge.

"The opportunity to make a personal contribution through changing our habits has to be explored."


– Cian O’Brien
Director, Volkswagen Commercial Vehicles UK


High Profile Workplace Support


Suffolk County Council, Action for Children, London Southbank University, Hastings Direct, Cauldron/Quorn, Higgidy, Aveda Global and the Robert Jones and Agnes Hunt (RJAH) Orthopaedic Hospital NHS Foundation Trust are among the other workplaces taking part. The challenge is supported by downloadable material to aid team managers, inviting their employees to make a temporary pledge to sample the rewards for the person and planet.

Toni Vernelli, Veganuary’s Head of Communications, said "it’s great to have so many businesses putting their values into action by taking part in Veganuary’s Workplace Challenge. It’s a fun way to unite their teams in a shared experience while demonstrating their commitment to reducing their impact on the planet and improving the health and wellbeing of their employees. With a recent YouGov survey showing that 34 per cent of Brits are interested in trying a vegan/plant-based diet, we’re sure their employees will appreciate this helping hand."

Cian O’Brien, Director of Volkswagen Commercial Vehicles UK, is personally taking part alongside his team. "As a responsible vehicle manufacturer," he said, "we are focused on driving electrification and play a leading role in shaping future mobility in a sustainable way. However, sustainability is broader and the opportunity to make a personal contribution through changing our habits has to be explored. Hence, I am happy to try Veganuary and encourage colleagues to give it a go as sometimes small changes can make a real difference."


A Fruitful Campaign


Forged on a kitchen table in York by a husband-and-wife team, Veganuary has made newspaper and TV headlines around the world, from front page of the Times and New Scientist to features in the Washington Post, New York Times and South China Morning Post.

The organisation now has campaign hubs in seven countries – UK, US, Germany, Chile, Argentina, Brazil and India – and has welcomed participants from every country in the world except North Korea and Vatican City.

Some famous participants amongst the millions include wildlife presenter Chris Packham, TV presenter Jasmine Harman, actor Peter Egan and Dragon's Den's Deborah Meaden – all of whom are now Ambassadors for the charity. More than 580,000 people from 209 countries took part in Veganuary 2021 by signing-up to give vegan a try, and many more did so without the official forum. 40 per cent of Veganuary participants from 2021 plan to stay vegan.

After the criticisms of COP26, many are urging businesses to regulate themselves better and taking individual action.

During the Veganuary campaign last year, we analysed some of the reasons veganism is on the rise, and why many businesses are now factoring low-carbon food into their plans for CSR. 

Sodexo food sales data revealed today shows that, by the end of 2021, vegan and vegetarian meal options were forming 13 per cent of all meal sales at offices and other corporate client sites where it provides catering. This marks a significant increase on the start of the year when these meals represented just eight per cent of all those sold. 

During November 2021, the most recent complete month of data, 41 per cent of all the non-meat or non-fish meals sold were vegan. This was the highest proportion of vegan meals selected since Sodexo began tracking this data in September 2020.

Why go Plant Based in 2022? Learn more: Veganuary – CSR During COVID-19

Picture: the Veganuary founders.

Article written by Bailey Sparkes | Published 10 January 2022


Related Articles

Sodexo Announces Year-On-Year Increase in Popularity of Meat-Free Meals

Across the 2.7 million meals sold in Sodexo’s UK and Ireland client sites in 2023, 11 per cent were vegan or vegetarian, an increase of one per cent from...

 Read Full Article
Record Year for Sodexo's Plant-Based Options

To mark Veganuary 2023, Sodexo has published its food sales data showing a year-on-year increase in the proportion of vegetarian and vegan meals sold across 476 of its UK...

 Read Full Article
BEIS Climate Plan Urging Plant-Based Diet Deleted

The Department for Business, Energy & Industrial strategy recently published a Net Zero principles report that recommended plant-based diets, however this was deleted...

 Read Full Article
Veganuary - Planting The Seed Of Plant-Based Diets

As many people turn to healthy eating regimes in the New Year to offset festive indulgences, Sodexo, is giving customers a helping hand by encouraging the uptake of...

 Read Full Article
Catering Companies Prepare for World’s Largest Climate-Football Campaign

A national campaign will see more than 85 of the UK’s top football clubs promote plant-based burgers, pies and hotdogs. Between 2-5 February, the whole of the...

 Read Full Article
Sodexo Renews FM Contract at Queen’s Hospital in Romford

Sodexo’s catering, retail and soft services FM contract with Queen’s Hospital in Romford has been extended for a further five years. Sodexo has delivered...

 Read Full Article
Sodexo Partners With Quorn on World’s First Carbon Neutral Contract Catering Solution

Meat-free brand Quorn has joined forces with Sodexo to launch Carbono Cero, the world’s first carbon-neutral solution for food services. The contract catering...

 Read Full Article
First UK Plant Based School Kitchen

A West Sussex school has partnered with a successful local vegan restaurant to deliver what is reportedly the UK’s first plant-based school kitchen. Our...

 Read Full Article
Sodexo Hospital Team Wins Cleaning Award

The Sodexo cleaning team on one of the UK's busiest COVID wards has won an award from the Association of Healthcare Cleaning Professionals. The...

 Read Full Article
Sodexo Launches Infection Prevention Programme for Hospitals

With an aim to reducing preventable infections in hospital settings, Sodexo is launching Protecta, an evidence-based infection prevention...

 Read Full Article