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A HELPFUL Hand To Recycle On The Canary Wharf Estate

the world’s first plastic recycling and rewarding App
15 January 2019

The Canary Wharf Group has launched a new App that the Group expects to encourage widespread reuse and recycling across its estate.

The company has partnered with HELPFUL, the creators of the world’s first plastic recycling and rewarding App to simplify and incentivise reuse and recycling for consumers.

The App will help those visiting and working on the Canary Wharf estate to correctly recycle their waste, make the switch to reusable products to avoid single-use plastic and collect rewards in an estate-wide effort to drive behavioural change.


Plastic Free Commercial Centre

The move is part of the Canary Wharf Group’s campaign towards becoming a Plastic Free Commercial Centre.

This is the first time that HELPFUL have been able to incorporate rewards for reuse as well as recycling on a large scale. By downloading the HELPFUL App, adapted and geo-fenced especially for the Canary Wharf estate, consumers will be able to scan their plastic waste and receive immediate feedback from the App, telling them exactly where on the estate they will be able to recycle or reuse the plastic products. In return, they will receive a virtual reward 'coin', redeemable via QR codes on the recycling/reuse points, which they can then spend at participating retailers on the estate.


Deposit Return Scheme

Martin Gettings, Group Head of Sustainability at Canary Wharf Group said: “This App is an incredibly useful tool for informing people about different plastics used in products, as well as highlighting where our Deposit Return Scheme, water refill stations and recycling points can be found on the estate. Even better, HELPFUL enables customers to collect rewards online - in a future-thinking step we are using ‘gamification’ to make recycling fun. Utilising technology like this is a brilliant way to enable people to get involved, make a difference and be rewarded in doing so.”


Breaking The Plastic Habit

Evan Michaels, founder of the HELPFUL App said: “Working with the Canary Wharf Group has proven it is possible to tackle single-use plastic waste on a large scale. We’re happy to be contributing towards their Breaking The Plastic Habit campaign and moving the estate one step closer to Plastic Free Commercial Centre Status. It is our hope that our work with the Group will form a template for other communities as they set an example that sustainability can be achieved by empowering people with innovative, accessible and smart technology.“

For more details on the Canary Wharf’s Group’s Breaking The Plastic Habit campaign - Click Here

Picture: The Canary Wharf Group (CWG) has partnered with HELPFUL, the creators of the world’s first plastic recycling and rewarding App, to simplify and incentivise reuse and recycling for consumers on CWG's estate.

Article written by Cathryn Ellis | Published 15 January 2019


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