The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Sunday, 22 September

A HELPFUL Hand To Recycle On The Canary Wharf Estate

the world’s first plastic recycling and rewarding App

The Canary Wharf Group has launched a new App that the Group expects to encourage widespread reuse and recycling across its estate.

The company has partnered with HELPFUL, the creators of the world’s first plastic recycling and rewarding App to simplify and incentivise reuse and recycling for consumers.

The App will help those visiting and working on the Canary Wharf estate to correctly recycle their waste, make the switch to reusable products to avoid single-use plastic and collect rewards in an estate-wide effort to drive behavioural change.


Plastic Free Commercial Centre

The move is part of the Canary Wharf Group’s campaign towards becoming a Plastic Free Commercial Centre.

This is the first time that HELPFUL have been able to incorporate rewards for reuse as well as recycling on a large scale. By downloading the HELPFUL App, adapted and geo-fenced especially for the Canary Wharf estate, consumers will be able to scan their plastic waste and receive immediate feedback from the App, telling them exactly where on the estate they will be able to recycle or reuse the plastic products. In return, they will receive a virtual reward 'coin', redeemable via QR codes on the recycling/reuse points, which they can then spend at participating retailers on the estate.


Deposit Return Scheme

Martin Gettings, Group Head of Sustainability at Canary Wharf Group said: “This App is an incredibly useful tool for informing people about different plastics used in products, as well as highlighting where our Deposit Return Scheme, water refill stations and recycling points can be found on the estate. Even better, HELPFUL enables customers to collect rewards online - in a future-thinking step we are using ‘gamification’ to make recycling fun. Utilising technology like this is a brilliant way to enable people to get involved, make a difference and be rewarded in doing so.”


Breaking The Plastic Habit

Evan Michaels, founder of the HELPFUL App said: “Working with the Canary Wharf Group has proven it is possible to tackle single-use plastic waste on a large scale. We’re happy to be contributing towards their Breaking The Plastic Habit campaign and moving the estate one step closer to Plastic Free Commercial Centre Status. It is our hope that our work with the Group will form a template for other communities as they set an example that sustainability can be achieved by empowering people with innovative, accessible and smart technology.“

For more details on the Canary Wharf’s Group’s Breaking The Plastic Habit campaign - Click Here

Picture: The Canary Wharf Group (CWG) has partnered with HELPFUL, the creators of the world’s first plastic recycling and rewarding App, to simplify and incentivise reuse and recycling for consumers on CWG's estate.

Article written by Cathryn Ellis


Related Articles

What Can You Do About Plastic In The Workplace?

The Earth Day Network has launched a Plastic Pollution Calculator for individuals and we have some top tips from the Planet Mark on how to reduce plastic in the...

 Read Full Article
Sort The Confusion - Falling Recycling Rates Blamed On Lack Of Understanding

Waste giant Biffa has called for UK recycling confusion to be sorted, saying that inconsistency and confusion in labelling, sorting and collections are preventing UK...

 Read Full Article
Whata Shop - Inside Primark's Birmingham Flagship

April 11 saw Primark open its massive new flagship shop in Birmingham. The 187th store in the chain spans five floors across 160,000sq.ft and employs more than 1,000...

 Read Full Article
The Drawing Of The Three - Bodies Work On Plastics Pledge

The Cleaning & Hygiene Suppliers Assn, the Cleaning Support Services Assn and the Waste Management Industry Training & Advisory Board have agreed to tackle the...

 Read Full Article
Twelfth Night Tragedy Of The Dumped Christmas Tree

Will Richardson, from environmental consultancy Green Element says are you really going to be binning a real Christmas Tree on Twelfth Night...or should you have gone for...

 Read Full Article
By Gove - Polluter Pays In Resources & Waste Strategy

Businesses and manufacturers are to pay the full cost of recycling or disposing of their packaging waste under the government’s Resources and Waste Strategy...

 Read Full Article
90% Of Companies Still Don’t Have A Recycling Policy

Despite the rise of recycling and recent high-profile debates in Government and the media about plastic use, 90% of businesses still do not have a green policy, it has...

 Read Full Article
Black Market Plastic Bags On Sale Outside Supermarkets

Aspiring entrepreneurs are taking to selling plastic carrier bags outside of supermarkets and convenience stores, undercutting the 5p price in-store and reaping the...

 Read Full Article
The Plastic Reuse Swindle - Sent Abroad Or Not Recyclable

Two-thirds of plastic in packaging pots and trays is unrecyclable the Local Government Association has warned in week ending Aug 10. So manufacturers must scrap the...

 Read Full Article
As Summer Starts, There's No Cups For Scotland

A Holyrood Committee has welcomed the environmental elements of the Scottish Crown Estate Bill in a report published week ending June 1 (the start of metrological...

 Read Full Article