Art for Art's Sake?

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09 May 2014 | Updated 01 January 1970

ThisWeekinFM attended a recent evening event held by Go Figurative to celebrate the opening of a new art gallery in Hampstead, five years in business and the start of a current exhibition entitled 'Brave New Realists'.

This collection features a range of varied portraits including some of well known celebrities, through the adaptation of a number of artists. In addition to the full attendance of supporters, art critics and business clientele, there were opportunities to discuss these exciting pieces with the artists and some of their subjects. Go Figurative is particularly known as a platform for emerging artists as well as the more established.

Sally Perry Director of Go Figurative, formally welcomed the attendees, speaking of the achievements and the exciting areas that their art is moving into, before cutting a celebratory cake for guests which was followed by further drinks, refreshments and networking late into the evening.

So what of Art in the Workplace? And why should it be considered for business premises?

Some particular points are:

• Art for Identity and branding - the art says something about company, it’s brand and ethos as an organisation, building or workplace
• Makes a more pleasant environment for clients and staff
• Increased productivity? Inspiring staff to do their best.
• All forms can be hired/refreshed periodically, providing a change of environment in the workplace.

Go Figurative has some particular profiled customers including The Savoy with notable feedback from guests and Tower 42 where art invigorates the reception area on a quarterly cycle. An example is typically an eye catching sculpture at the entrance of this stunning building which becomes not only a talking point for guests and staff inside but also gets admired by people passing by from the street.

ThisWeekinFM believes that developing this area of art is another innovative way market leaders will be maximising their building assets, for customers, staff and visitors in the future.

Article written by Jeff Sagacitas | Published 09 May 2014

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