Demise and Rebirth of Data Dave

11 March 2016 | Updated 01 January 1970

Richardson Eyres has launched The Unfortunate Demise and Rebirth of Data Dave which is a short video that follows the lovable and wildly unlucky Data Dave who, despite the most unfortunate of demises, is always regenerated by his RE Cloud hat.

"The video is a fun new way of explaining the importance of backup as a service to those without huge technical knowledge," explained Matt Grant, Partner Business Manager, Hewlett Packard Enterprise.

The RE Cloud Backup Service is a replacement for on-premise backup (often by vulnerable magnetic tape or disc) and offsite data protection. It is claimed to offer the benefits of the most advanced enterprise backup with cost effective recovery, in a simple pay-as-you-go arrangement.
It is said to provide an easy way to restore critical data in the event of hard drive crashes, power surges, dropped or stolen laptops, accidental deletes and even full-blown disasters with the option to restore business on the cloud platform.

Picture: The Unfortunate Demise and Rebirth of Data Dave