The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Piccadilly Lights - LandSec's London Landmark Re-lit

26 October 2017 | Updated 01 January 1970

London’s iconic Piccadilly Lights were switched back to life on October 26 after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. 

The Lights have been switched off since January. The original patchwork of screens has been replaced with a single state-of-the-art 4K LED digital screen and live technology hub. It is the largest screen of its kind in Europe and will have the ability to divide into six full and subtle motion segments. Advertisers will be able to stream live videos, lifestyle updates, such as weather and sports results, and real time social media feeds.

The screen will also react to certain external factors, such as the weather or temperature. This feature enables brands to display content such as weather-appropriate clothing. The technology does not collect or store any personal data and is unable to record images or audio.

Coca-Cola, Samsung, Hyundai, L’Oréal Paris, eBay, Hunter and Stella McCartney are now advertising, which is managed by Ocean Outdoor. 

Vasiliki Arvaniti, Portfolio Director at Landsec, said: “The Piccadilly Lights have been one of London’s icons for over a century and are an unmissable sight for the 100 million people who pass through Piccadilly Circus every year. We know people have really missed the screen We want to say a huge thank you to everyone that has been part of the #PiccadillyOn campaign, raising money for Barnardo’s.”

Ocean Outdoor chief executive officer Tim Bleakley said: “Piccadilly Lights is one of the world's most responsive, feature-rich advertising displays. Today is a major milestone in the history of Piccadilly Lights and to mark it we have a superb line-up of iconic global brands across six categories ready to exercise its creativity.”

The countdown and launch moment was streamed live across Facebook and YouTube, and the launch display will be repeated on the screens a number of times until 11.59pm on Friday October 27. It can also be viewed here: or


History of Piccadilly Lights 

An estimated 100million people pass through Piccadilly Circus each year.

The first illuminated advertising hoarding at Piccadilly Circus was a Perrier sign, installed in 1908 .

Piccadilly Circus used to be entirely surrounded by illuminated advertising signs which were originally powered by light bulbs, later replaced by neon lights. 

Digital projectors were first introduced in 1998.

LED displays completely replaced neon by 2011.

Coca-Cola has had a sign at Piccadilly Circus since 1954.

Landsec has owned Piccadilly Lights since the 1970s. 


New screen details

·      17.56m high x 44.62m wide (circ 790sq.m).

·      Greater than 4K Resolution: 5490 x 2160.

·      3 in 1 LED packages that generates trillions of colours and exceptional brightness.

·      8mm pitch screen 


About PiccadillyOn

PiccadillyOn is a charity campaign launched to raise funds for Barnardo’s and mark the switching -on of the Piccadilly Lights. The campaign is run by Landsec. For more information and to be part of the campaign, visit PiccadillyOn.London or follow PiccadillyOn on Facebook or Instagram.

Picture: October26  - the  Piccadilly Lights were turned back on

Article written by Brian Shillibeer | Published 26 October 2017


Related Articles

Sinking Feeling Over Leisure Facilities

Leisure centres could fall into a state of disrepair and even be forced to close without urgent new investment from government, councils have warned. The Local...

 Read Full Article
Buildings Of The Future - Time To Rethink The Bottom Line

The availability of measurement models that accurately reflect return-on-investment is often the biggest hurdle in the design, construction and maintenance of Buildings...

 Read Full Article
Squaring It With Qube

MRI Software has acquired Qube Global Software, a UK based provider of property and facilities management Solutions. The acquisition, according to MRI, extends the...

 Read Full Article
Jurassic Parks at Tower Top - 14 Rescued by Helicopter

Merlin Entertainments, the biggest ride and attraction company in the UK and with sites across the world, have suffered another embarrassment as 14 people including a...

 Read Full Article
Up and Down and Side to Side - First Multi Lift Unveiled

More than 160 years after the invention of the conventional elevator, Thyssen Krupp has unveiled the first functional multi-directional lift at a 246 metre tall test...

 Read Full Article
NOW That's What I Call Remote Working

London City Airport is to become the first UK airport to install a digital air traffic control tower – operational in 2019. The digital solution is a multi-million...

 Read Full Article
Cosmo Guardians Take Vacant Options

As pressure on private rental accommodation in the UK’s major cities forces up costs, young people are finding it impossible to combine their career hopes with...

 Read Full Article
A City That Never Sleeps - Longer London Hours

For the period January to December 2016, the UK region with the highest average actual weekly hours worked (for all workers) was London at 33.7 hours, followed by...

 Read Full Article
Are You Experienced?

BT has launched its first 'Customer Experience Lab' (in Dundee) to test new ways of supporting its 1.1 million business customers across the UK. Designed to...

 Read Full Article
Lloyds to Sprout in Brussels

Lloyd’s, the specialist insurance and reinsurance market, has announced it will be setting up a new European insurance company to be located in...

 Read Full Article