The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Broadband - Misleading Cheaters Called-out by LGA

12 August 2016 | Updated 01 January 1970

Advertised broadband speeds which are only available to 10 per cent of customers are 'misleading and don't reflect the experience of many users, particularly those in remote rural areas, the Local Government Association (LGA) said this week ending August 12.

Current rules allow providers to promote 'up to' download speeds if they can demonstrate that just 10 per cent of their customers can achieve them.

However, speeds in many areas fall well below 2Mbps during periods including when children get home from school, during holidays and after 6:00pm. This means a typical family household would struggle if the children wanted to watch catch-up TV and the parents wanted catch-up with work via the cloud.

The LGA, which represents more than 370 councils in England and Wales, said switching from 'up to"' to average advertised speeds would reflect these periods better. Upload speed should also be a key measure of performance alongside download speed and clearly advertised to consumers, council leaders insist.

The majority of people under 25 use the internet to upload content and fast and reliable upload speed is a growing requirement for people working at home or in more rural which utilise cloud services, video conferencing and send large data files.

Councils have played a big role in the extension of digital connectivity to households through the Superfast Broadband Programme. Many councils are aiming to beat the Government's national target of 95 per cent coverage of premises by December 2017. Councils are also working to find solutions to extend provision to those in the final five per cent.

The Government has pledged to give everybody the legal right to request a broadband connection capable of delivering a minimum download speed of 10Mbps by 2020 as a Universal Service Obligation. This speed allows a family to watch a high-definition film and catch-up TV programme and make a video call simultaneously.

It is estimated that the number of households that will be unable to access a 10Mbps (Megabits per second) service by 2017 is likely to be as high as one million, with 100,000 of those in rural areas.

Councils say Ofcom must monitor the performance of connections delivered under the USO to assess whether providers are adhering to its specifications, especially during peak hours.

Cllr Mark Hawthorne, Chairman of the LGA's People and Places Board, said: "Good digital connectivity is a vital element of everyday life. The headline ‘up to' download speed, which can be advertised legally, is misleading and does not reflect the reality of broadband service received across the country.

"Broadband users deserve greater honesty and openness about the download and upload speeds they are likely to receive depending on their location."

Picture: The LGA is complaining about uncaring, unreliable, misleading cable, BT reseller and heaven forefend, BT OpenReach broadband advertising


Article written by Robin Snow | Published 12 August 2016


Related Tags

Related Articles

The UK’s 2025 Switch to Telephone Cloud

January 2025 is set to see potentially the biggest shake-up to the UK telecoms network for decades. During 2025, the Government and telecomms industry leaders...

 Read Full Article
The Key Workers That Keep Your Wi-Fi On

With the recent surge in home working, it would be fair to say that our home internet networks have been experiencing a heavier than usual usage.  Telecoms and...

 Read Full Article
Brum Comes Tops Of Regeneration Opportunities List

New research has revealed Birmingham as the council area with the most opportunities for regeneration for investment in empty commercial and residential properties. UK...

 Read Full Article
2020 Vision For Property Data - Please

Commercial property professionals have revealed the data they would most want in 2020 to make their lives less complicated. In commercial property, data is helping...

 Read Full Article
It's Quicker By Tube

The Mayor of London has launched a £10 million boost for full fibre connectivity across London - a ‘Fibre Backbone’, using Tube tunnels and public...

 Read Full Article
The Speechmark Makes You Speechless

Fronted by curved glass and framed in slate black, The Speechmark is arguably now one of the most striking buildings in Southwark – an area of London already...

 Read Full Article
BT Hangs Up On Property Connections

BT is to get rid of at least 270 offices around the UK by 2023 and consolidate down to just 30. The first eight locations nominated in the telecom giant's...

 Read Full Article
To Have And To Have Not - Connectivity Not Always A Given

BT may have decided that all its offices need to have super-fast connectivity but that is not a luxury all London landlords can offer, writes Nick Dutfield. Arguably...

 Read Full Article
Thunderstruck, Telent, TECS, TraQ-it, Toyota - Total FM News

Telent For Tech; TraQ-it At Toyota; Savills Sets Sail In Workplace Sector; CBRE Thunderstruck By AC/DC Deal; and All MoD Cons In Cyprus & Falklands - all the headline...

 Read Full Article
No Fooling - Broadband & Telephone Fault Compensation Agreed

No it's not an April Fool's day prank on those that work at home or SMEs - broadband and landline customers will get money back from Monday April 1 when things go...

 Read Full Article