The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

In Defence of the Wonkies

05 November 2015 | Updated 01 January 1970

A caterer has launched its I’mperfect campaign and has called on the industry to help reduce needless produce waste as a new BBC documentary is setting out to highlight the issue.

Chef Hugh Fearnley-Whittingstall has turned his attention this week on to the commercial rejection of vegetables on cosmetic grounds with his television programme Hugh's War on Waste on BBC1.

Vacherin believes the foodservice industry could and should embrace his aims more fully and has launched its own new initiative that champions ‘imperfect’ produce.

It has launched a new range to its chefs by promoting the ingredients that would be made available to them. They receive e-mails informing them of weekly availability and order as much as they wish. So far the produce is up to 15%-20% cheaper and Vacherin argues, tastes just as good.

A client launch, including new marketing materials under the I’mperfect banner, targets diners at each Vacherin unit. A major part to the drive is to identify that major supermarkets exert control over costs and production. Anthony Kingsley, Vacherin’s Lead on Sustainability & CSR, commented: “While retailers are not transparent, estimates suggest a single large retailer disposes of 2.5 tonnes of produce per week. The planet just cannot sustain over-production like this and we need to find alternatives ways of doing things.”

Having launched I’mperfect, Vacherin is urging other caterers to get on board but warns it may take a couple of years to find the perfect partner - and encourages suppliers and producers to embrace the approach. The UK throws away enough food waste each year to fill The Royal Albert Hall 30 times over and Vacherin believes this is not only a cost to the environment but also one to the business and farmer.

Picture: Beauty is in the eye of the beholder and it should be in the consumer’s as far as vegetables are concerned

Article written by Cathryn Ellis | Published 05 November 2015


Related Articles

FM Companies Show Commitment to Food Waste Action Week

Companies such as Sodexo, ISS and Compass Group have all joined the campaign to halve food waste by 2030. Around a third of the food we produce worldwide is lost or...

 Read Full Article
IoT Sensors and Catering – Global Restaurant Chain Saved £1.25M in Food Stock

An IoT smart building system has helped a global restaurant chain in the UK save £1.25M during the first COVID-19 lockdown. Infogrid’s smart building...

 Read Full Article
Sodexo's Food Fight Goes Wonky

Sodexo has embraced wonky fruit and veg in the fight against food waste. The company has launched its initiative, known as Wasteful to Tasteful, to help reduce the volume...

 Read Full Article
Sodexo Announces UK Food Waste Prevention

On the second annual United Nations awareness day for stopping food loss and waste this Wednesday, Sodexo has provided an update on its food waste reduction programme,...

 Read Full Article
Personalised Lunches Delivered by Robots for Ocado Staff

A fully-customised office canteen lunch, chosen from 2,700 nutritional combinations, could soon be served to you via a foodservice robot. Ocado workers can even...

 Read Full Article
Leadec Acquires Partners in Hygiene

Leadec, the global service specialist for factories, has acquired Partners in Hygiene, a UK-based service provider for the food industry. This move...

 Read Full Article
Contract Caterer Fooditude to Feature in Google’s Sustainability Training

Fooditude, a London-based contract caterer, is to be featured in sustainability training developed by Google and The Planet Mark, for the UK Government’s Together...

 Read Full Article
Birmingham Office Refit for Compass Group Companies 

Compass Group has invested in its Birmingham workspace for Eurest and 14forty employees, in a refurbishment focussed on wellbeing and nutrition. Employees at caterer...

 Read Full Article
Compass Group Prioritises Sustainable Eating Habits

Compass Group, the UK’s largest food and services provider, brought together several climate experts to discuss building a sustainable food system. As...

 Read Full Article
Post-Pandemic Catering Solution Launched by Lolly

Vending machines and other digital-first catering solutions might hold the key to post-pandemic office catering. It’s Lolly, the digital EPOS and commerce...

 Read Full Article