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Wednesday, 27 May

Is There a Market for Flat-packed Food?

Metis has been asked to conduct an intensive, worldwide marketing campaign to find partners to commercialise the Hopper Pot, a compressible pot designed for eating-on-the-go.

The Hopper Pot, which has been invented by Team Grasshopper, is smaller than other packaging products thanks to its concertina-like sides that expand when heated, either with hot water or in a microwave.

Stephen Robertson of Metis Partners, who is co-ordinating the marketing drive said: “The company was set up by two surfing enthusiasts in 2005 and its team invented the Hopper Pot - compact and easy-to-carry flat-pack food which can be fitted into a bag or a backpack - or a vending machine. The compressed pot comes to its full height when heat is applied.

“They spent 20 months of research and development to give the pot its signature spring-like shape and we are pleased to be able to help them generate a significant return on their innovation and investment. The Hopper Pot has already attracted significant consumer appeal under the Grasshopper brand, which produces dried porridges, soups and noodles and has been utilised to date

in a number of sectors including airlines, trains, outdoor gear retailers and universities.2

All offers should be submitted directly to Stephen Robertson, Metis Partners, 33 Lynedoch Street, Glasgow, G3 6AA. Tel: 0141 353 3011.

Picture: Is There a Market for Hopping Pots?

Article written by Brian Shillibeer

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