The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Loyalty App Comes to Catering Services

28 February 2014 | Updated 01 January 1970
Sodexo has launched the first loyalty app in the contract catering industry.

The App, which acts as a virtual loyalty card, is being introduced at some 400 Sodexo-run workplace, hospital and university restaurants across the UK and offers two loyalty schemes:

  • Drink: buy eight hot drinks and receive the ninth free
  • Food: buy eight qualifying meals and receive a sandwich/main meal free

In addition to special offers, a news page and a feedback tool, the App also has a feature to ‘gift stamps’ which allows users to transfer stamps they have collected to friends as a gift, encouraging more consumers to download and use the App and ultimately drive sales.

Research by the Chief Marketing Officer Council shows that 96% of consumers are part of a loyalty scheme and with two out of three mobile phone users owning a smart phone the development of its own loyalty scheme into an App was a natural progression for Sodexo.

Article written by Brian Shillibeer | Published 28 February 2014


Related Articles

Amazon Opens First Ever Hospital-Located ‘Just Walk Out’ Store

The Shrewsbury and Telford Hospital NHS Trust has opened the world’s first checkout-free store using Amazon’s Just Walk Out technology in a healthcare...

 Read Full Article
Just Eat for Business Trials Carbon Impact Labelling for Office Lunches

Office lunches provided by Just Eat for Business will now contain labels rating its carbon impact from very low to very high. The new labels are intended to help raise...

 Read Full Article
6/10 UK Hybrid Employees Work Longer Hours When Working From Home

Research from Compass Group shows that six in ten UK hybrid workers said they tend to work longer hours when working from home. The survey of 35,000 workers across 26...

 Read Full Article
Sodexo Re-Signs Four Year Cleaning Contract With Clifton College

Sodexo has extended its existing FM deal with Clifton College in Bristol, adding cleaning and laundry services to the contract. The contract, which has a value of...

 Read Full Article
Medirest Awarded Catering and FM Contract at Moorfields Eye Hospital

Medirest, part of Compass Group, has signed a three-year FM and catering contract with Moorfields Eye Hospital NHS Foundation Trust. Over 100 staff members will...

 Read Full Article
14forty Receives Highly Commended Award at Global FM Awards of Excellence

14forty, Compass Group’s IFM business, has been named Highly Commended at the Global FM Awards of Excellence 2023 for its approach to workplace catering. The...

 Read Full Article
Compass Group Ensures Military Personnel Have Access to Vegan Catering

The Defence, Marine & Aerospace sector of ESS, part of Compass Group, is partnering with the MOD Vegan & Vegetarian Network with the joint objective of ensuring...

 Read Full Article
Airthings Brings ‘FM in Your Pocket’ App to Facilities Show

Airthings has launched a new data monitoring app for facilities managers at the Facilities Show in London. Airthings produce award-winning radon and indoor air...

 Read Full Article
Equans Launches Digital Decarbonisation Platform

FM and technical services brand Equans has launched a new digital platform to help organisations manage large estates. “Smartr” communicates data from...

 Read Full Article
Younger Workers Driving Demand for High-Quality Workplaces

Research from Compass Group shows that younger generations of workers across the UK are demanding workplace change more than any other demographic, and are willing...

 Read Full Article