The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Loyalty App Comes to Catering Services

28 February 2014 | Updated 01 January 1970
Sodexo has launched the first loyalty app in the contract catering industry.

The App, which acts as a virtual loyalty card, is being introduced at some 400 Sodexo-run workplace, hospital and university restaurants across the UK and offers two loyalty schemes:

  • Drink: buy eight hot drinks and receive the ninth free
  • Food: buy eight qualifying meals and receive a sandwich/main meal free

In addition to special offers, a news page and a feedback tool, the App also has a feature to ‘gift stamps’ which allows users to transfer stamps they have collected to friends as a gift, encouraging more consumers to download and use the App and ultimately drive sales.

Research by the Chief Marketing Officer Council shows that 96% of consumers are part of a loyalty scheme and with two out of three mobile phone users owning a smart phone the development of its own loyalty scheme into an App was a natural progression for Sodexo.

Article written by Brian Shillibeer | Published 28 February 2014


Related Articles

Sodexo Partners With Quorn on World’s First Carbon Neutral Contract Catering Solution

Meat-free brand Quorn has joined forces with Sodexo to launch Carbono Cero, the world’s first carbon-neutral solution for food services. The contract catering...

 Read Full Article
Common Safety Feature Breakthrough After 90 Years

A site safety specialist is delivering the first major innovation in almost a century for simple handrails which protect millions of workers across the...

 Read Full Article
Field Service Management Firm Adds what3words to Offering

BigChange, the field service management software provider, has adopted location technology what3words to provide more accurate addresses for job locations. It is hoped...

 Read Full Article
New McDonald’s Site is First Net-Zero Restaurant in UK

McDonald’s Market Drayton is the first restaurant in the UK due to be verified as net-zero emissions for construction, using the UK Green Building Council’s...

 Read Full Article
Survey Finds Lone Worker Injuries are Commonplace

The majority of companies, 68 per cent of the study group, have experienced an incident involving a lone worker in the past three years – a fifth of these incidents...

 Read Full Article
Personalised Lunches Delivered by Robots for Ocado Staff

A fully-customised office canteen lunch, chosen from 2,700 nutritional combinations, could soon be served to you via a foodservice robot. Ocado workers can even...

 Read Full Article
Leadec Acquires Partners in Hygiene

Leadec, the global service specialist for factories, has acquired Partners in Hygiene, a UK-based service provider for the food industry. This move...

 Read Full Article
Contract Caterer Fooditude to Feature in Google’s Sustainability Training

Fooditude, a London-based contract caterer, is to be featured in sustainability training developed by Google and The Planet Mark, for the UK Government’s Together...

 Read Full Article
Spotlight Interview | SafetyCulture

SafetyCulture is the operational heartbeat of working teams around the world. Its mobile-first operations platform, including iAuditor and EdApp, leverages the...

 Read Full Article
Field Service Workers – Managing the Challenges

Martin O'Neill from Klipboard summarises the biggest challenges faced by field service workers in 2021. Many field service businesses are turning to technology to...

 Read Full Article