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Loyalty App Comes to Catering Services

28 February 2014 | Updated 01 January 1970
 
Sodexo has launched the first loyalty app in the contract catering industry.

The App, which acts as a virtual loyalty card, is being introduced at some 400 Sodexo-run workplace, hospital and university restaurants across the UK and offers two loyalty schemes:

  • Drink: buy eight hot drinks and receive the ninth free
  • Food: buy eight qualifying meals and receive a sandwich/main meal free

In addition to special offers, a news page and a feedback tool, the App also has a feature to ‘gift stamps’ which allows users to transfer stamps they have collected to friends as a gift, encouraging more consumers to download and use the App and ultimately drive sales.

Research by the Chief Marketing Officer Council shows that 96% of consumers are part of a loyalty scheme and with two out of three mobile phone users owning a smart phone the development of its own loyalty scheme into an App was a natural progression for Sodexo.

Article written by Brian Shillibeer | Published 28 February 2014

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