The Leading News & Information Service For The Facilities, Workplace & Built Environment Community

Stop Me and Buy One

26 August 2016 | Updated 01 January 1970
 

British Land has launched Eats from the Street 2016 which sees the company’s restored red bus, complete with a ‘green’ engine, visit 10 retail assets as part of its strategy to create 'Places People Prefer'.

This is the second time British Land has run the street food serving Routemaster following its initial residence across four assets in autumn 2014.

Launched at Orbital, Swindon last month, the bus has visited nine assets to date and will spend a weekend at Nugent, Orpington in late-August.

Darren Richards, Head of Retail Asset Management for British Land, said: “Eats from the Street is a fantastic initiative and following its previous success we are bringing it back and have expanded ts reach across 10 of our assets. This campaign is part of our strategy to enliven assets, across both local and regional centres, through events that add to the customer experience whilst improving footfall, spend and dwell time.”

Later this year British Land is set to expand the concept to run ‘Street Style’, which will focus on fashion and beauty. The event, which will utilise the Routemaster bus, will include fashion shows, tutorials and beauty treatments and will run across seven assets.

Picture: Where's the bus? you might ask - we tried to ask the British Land photobods but they'd all gone on a summer holiday

Article written by Cathryn Ellis | Published 26 August 2016

Share



Related Articles

Amazon Opens First Ever Hospital-Located ‘Just Walk Out’ Store

The Shrewsbury and Telford Hospital NHS Trust has opened the world’s first checkout-free store using Amazon’s Just Walk Out technology in a healthcare...

 Read Full Article
Whata Shop - Inside Primark's Birmingham Flagship

April 11 saw Primark open its massive new flagship shop in Birmingham. The 187th store in the chain spans five floors across 160,000sq.ft and employs more than 1,000...

 Read Full Article
FM Served On A Plate

If you're looking for just one place for all you need to know about what's going on in the FM sector this week, look no further - plenty from retail and...

 Read Full Article
New Quid on the Block

Tuesday March 28 saw the introduction of the new One Pound Coin which the Treasury is hailing as a groundbreaking security initiative whilst those in charge of everything...

 Read Full Article
When a Hospital can Become a One-Stop Shop

Work is due to start on the multimillion pound redevelopment of the main entrance and retail area of University Hospital Southampton (UHS), following an agreement...

 Read Full Article
Europe’s First Automated Theme Park Store Opens at Legoland Windsor

A new frictionless, cashier-less coffee and convenience store has opened at Legoland Windsor, a first-of-its-kind for the theme park sector. The “just walk...

 Read Full Article
Mitie Wins £50m Maintenance Contract With Halfords Group

Mitie has won a £50 million contract with Halfords Group, to provide engineering maintenance services at over 950 of its sites across the UK and Ireland. Mitie...

 Read Full Article
Macro Becomes Principal FM Contractor for Superdry Store Portfolio

FM firm Macro has enhanced its contract with retailer Superdry to become its principal facilities management contractor. Having worked with the global fashion chain...

 Read Full Article
Compass Group Finalises Deal to Acquire CH&CO

Compass Group UK & Ireland has completed the deal to acquire the catering company, CH&CO.  As part of the deal, catering brands Gather & Gather,...

 Read Full Article
Macro Appoints UK & Europe Regional Director

Patricia Soria has been appointed as UK & Europe Regional Director at Macro. Patricia joined Macro in 2020 when the company was awarded a contract with a leading...

 Read Full Article