The Colour of Money

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21 July 2017 | Updated 01 January 1970

Colour Psychology Today is a new book which draws from three decades of 'research' by colour psychology consultant and colour trends forecaster, June McLeod.

One critic recently wrote, 'from the building blocks about colour through to practical exercises and for use as an individual through to using as a brand, there is something for everyone no matter what your interest is'.

To most, the understanding of colour doesn’t extend beyond wardrobe combinations or casual home furnishings. However, June McLeod reckons those seemingly simple shades have a bold and profound impact on just about every facet of society.

The book claims colour psychology impacts on the business world and the individual. “This volume goes beyond what most would associate with colour psychology, to discover how it influences every area of our lives,” said the author, who has worked as a consultant for companies including L'Oreal, Royal Parks and Angels at Play nursery chain. “It’s understanding forms a leading and often-untapped tool anyone in business or a creative field can deploy to influence people in ways they didn’t know possible.

"It covers a wide array of subjects ranging from how the colour of your kitchen, bedlinen and clothing affects you, to the significance of colour in different cultures and how colour can have a positive or detrimental effect on business."

Picture: Cropped cover of June McLeod's Colour Psychology Today tome

 

Article written by Cathryn Ellis | Published 21 July 2017

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